A customer review might be written for your business, but the person who left it isn’t the only one reading your response. Potential customers see those conversations too. A thoughtful reply can show that your business is active and attentive, appreciates positive feedback, and handles problems prof…

When the heat stops working on a cold Salem morning or the air conditioner gives up during the first hot spell of summer, finding a reputable HVAC company suddenly moves to the top of the to-do list. Not every HVAC company brings the same mix of experience or services to the table. Some have been se…