Help Your Members Build Visibility, Trust, and Stronger Local Relationships
Your members joined your association for a reason.
They want relationships. They want visibility. They want referrals. And they want to be connected to other businesses and organizations they can trust.
WhirLocal gives associations a simple way to help make those relationships more visible.
With WhirLocal, your association and your members can build public WhirLocal Trust Networks™ that showcase the businesses and organizations they know, trust, and recommend.
Public. Shareable. Built around real relationships.
Your Member Directory Shows Who Belongs. A WhirLocal Trust Network™ Shows Who You Trust.
Most associations already have a member directory.
That's valuable.
But a directory and a WhirLocal Trust Network™ serve two different purposes.
A directory answers:
"Who are our members?"
A WhirLocal Trust Network™ helps answer:
"Who do we know and trust?"
WhirLocal helps make those trust relationships visible and useful, rather than leaving them hidden away in someone's contacts, CRM, private referral list, or memory.
And it works alongside the member directory and association tools you already have.
Build Your Association's WhirLocal Trust Network™
Your association can create its own public WhirLocal Trust Network™ featuring businesses and organizations you know, like, and trust.
That could include members, community partners, vendors, nonprofits, and other local organizations.
Visitors can browse your WhirLocal Trust Network™ without creating an account or logging in.
And when you add a business or organization, you're doing more than putting their name in another directory.
You're publicly saying:
"We know, like, and trust this place. We're happy to recommend them."
Help Your Members Build Their Own WhirLocal Trust Networks™
This is where things start to multiply.
Every participating business can create its own WhirLocal Trust Network™.
A contractor might recommend their favorite electrician, plumber, lender, insurance agent, accountant, restaurant, nonprofit, and local association.
An accounting firm might recommend an attorney, banker, IT provider, marketing company, payroll provider, and favorite local businesses.
A Realtor might build a WhirLocal Trust Network™ of home service professionals they regularly recommend to clients.
Each business creates a useful public resource based on relationships they already have.
All of them might recommend your association.
And those relationships become interconnected across WhirLocal.
Your association helps your members build trust. Your members help other local businesses and organizations build trust. Together, you're strengthening the local business community.
Give Members More Than Another Listing
WhirLocal gives local businesses a public WhirLocal Trust Profile™ where people can learn more about them and see the trust they've built.
Depending on their WhirLocal plan, members can showcase their business information, WhirLocal reviews, WhirLocal Trust Network™, TrustPosts, FAQs, team members, and more.
They can also showcase Who Trusts Us, making visible the businesses and neighbors who have publicly added them to their WhirLocal Trust Networks™ or personal Trust Lists.
That means the value isn't limited to your association's website.
Each participating member is building a public trust presence of their own.
Make Member Trust Public and Shareable
One of the most important differences with WhirLocal is that these trust relationships aren't locked inside a private association portal.
They're public and shareable.
Businesses can share their WhirLocal Trust Profile™ or WhirLocal Trust Network™ directly with customers, prospects, friends, and referral partners.
They can also share individual businesses they recommend.
They can display their WhirLocal Trust Card™ for free. And with eligible WhirLocal plans, businesses can display their WhirLocal Trust Network™ directly on their own website.
Someone can discover who a business trusts without needing to know anything about WhirLocal first.
WhirLocal complements your existing association website and member directory rather than replacing them.
Make Referrals Easier
We all get asked:
"Who do you know who does _____________?"
Your members probably hear it all the time too.
Instead of searching through contacts, trying to remember a name, or telling someone to Google it, they can send them directly to their WhirLocal Trust Network™.
They can even filter their WhirLocal Trust Network™ by industry or location and share a link to those results.
Someone looking for a roofer can see the roofers they trust.
Someone looking for an attorney can see the attorneys they trust.
Someone looking for a restaurant can see their favorite local restaurants.
It's essentially a public, shareable referral resource that's easy to keep updated.
Help Members Give Trust, Not Just Ask for It
A lot of marketing platforms start with a simple question:
"How do I get more attention for my business?"
WhirLocal starts somewhere different:
"Who do you trust?"
Members can begin by recognizing the businesses and organizations that have helped them, served their customers, supported their community, or earned their confidence.
There is no requirement for anyone to recommend them back.
It's a give-first approach.
And every time someone adds another business to their WhirLocal Trust Network™, they're helping make local word-of-mouth more visible.
Help Members See Who Trusts Them
Trust works in another direction too.
As businesses and neighbors add a member to their WhirLocal Trust Networks™ and Trust Lists, that member begins building its Who Trusts Us presence.
Instead of simply telling people they're trusted, businesses can begin showing the real businesses and neighbors who have chosen to recommend them.
That creates something a traditional directory listing can't provide:
Visible trust relationships.
Tell Member Stories With TrustPosts
Trust isn't built from a business listing alone.
With eligible plans, members can also use TrustPosts to share useful information, demonstrate expertise, highlight community involvement, answer common questions, and recognize other local businesses they trust.
A member might write about a project they recently completed.
Share an answer to a common customer question.
Highlight their involvement in the community.
Or feature another association member they've added to their WhirLocal Trust Network™ and explain why they recommend them.
It gives businesses another way to:
Stay Visible. Build Trust. Be Remembered.
Start With What You Already Have
You don't need to rebuild your association website.
You don't need to replace your membership platform.
And you don't need every member to participate before you begin.
Start with your association.
Build your WhirLocal Trust Network™.
Invite members to claim their Trust Profiles.
Encourage them to build their own WhirLocal Trust Networks™.
Then let the network grow one real relationship at a time.
One Association Can Create Hundreds of New Trust Relationships
Imagine 100 association members participating.
If each member adds just 10 businesses and organizations they genuinely trust, that's potentially 1,000 trust relationships being made visible.
Some will be between association members.
Others will connect members with businesses, nonprofits, community organizations, and professionals outside the association.
And each new trust relationship makes the broader network more useful.
That's the bigger idea behind WhirLocal.
We're not trying to create another private membership directory.
We're building a local trust network, one real relationship at a time.
And associations can play an important role in building it.
Help Your Members Stay Visible, Build Trust, and Be Remembered
Your association already brings people together.
WhirLocal can help make those relationships more visible, useful, and shareable throughout the community.
Build your association's WhirLocal Trust Network™.
Help members build theirs.
Make local trust easier to see and easier to share.
Stay Visible. Build Trust. Be Remembered.