Marketing Consultants Articles & Content
Near Woodburn, Oregon

In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketin…

There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals, brands are not immune to negativity online, either. Whether it's warranted or unwarranted, people have an opinion and the internet makes it easy for the…

If you’ve spent any amount of time online, you probably know how frustrating it is to create a secure password. It can feel like nothing you enter will ever be good enough, except for a random string of letters and numbers that no one can possibly remember. And yet, strong passwords are a must if you do any business…

Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website, YouTube, and social media channels. But one of the ch…

You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end smartphone, there is no question about it. Your p…

Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes in…

It's no secret that social media is a powerful tool for businesses. To capitalize on the potential of social media, many companies are hiring social media managers. If you're on the fence about whether or not to hire a social media manager for your company, below are some advantages that may help you make up your mind…

You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or more topics off the top of your head, you’ll eventu…

There are many who proclaim that SEO is dead and there is enough circumstantial evidence for them to back up this claim. The rise of video content, particularly short from video, has drastically changed the way people consume knowledge on the internet. So while people may have searched for something they had a questio…

How do you get more traffic and boost your website’s visibility in the search engines? Link building is a proven way to accomplish both! It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in the search engines, giving you a boost in t…