Business & Professional Articles & Content
Near Woodburn, Oregon

Elyssa at WhirLocalHow to Best Scale Facebook Ads in 2023Feb. 23rd, 2023

How to Best Scale Facebook Ads in 2023

It's impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you're in and what product or service you're trying to sell, there's a good chance that you'll be able to find a buyer on Fa…
Elyssa at WhirLocalTips for Creating a Strong Password (And Why It's Important to Do So)Feb. 16th, 2023

Tips for Creating a Strong Password (And Why It's Important to Do So)

As technology advances and online security continues to be an important part of our world, creating strong passwords is more important than ever. A strong password is difficult for someone else to guess and easy for you to remember. Here is how to form a strong password and why it's essential. How to Create a S…
Elyssa at WhirLocalHow to Supercharge Engagement with Instagram Collabs PostsFeb. 11th, 2023

How to Supercharge Engagement with Instagram Collabs Posts

Instagram is the ideal social network for brands. It's entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow brands on Instagram, too—the vast majority of users…
Elyssa at WhirLocalHow and Why to Use a Competition or Giveaway in Your Social Media MarketingJan. 31st, 2023

How and Why to Use a Competition or Giveaway in Your Social Media Marketing

Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider doing a giveaway on social media. Grow Your Follow…
Elyssa at WhirLocalProfessional Development Tools to Help You Continue Learning as a CompanyJan. 21st, 2023

Professional Development Tools to Help You Continue Learning as a Company

In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketin…
Elyssa at WhirLocal5 Ways To Prevent Negative Comments From Ruining Your Brand EquityJan. 12th, 2023

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals, brands are not immune to negativity online, either. Whether it's warranted or unwarranted, people have an opinion and the internet makes it easy for the…
Elyssa at WhirLocalTips for Creating a Secure Online PasswordJan. 7th, 2023

Tips for Creating a Secure Online Password

If you’ve spent any amount of time online, you probably know how frustrating it is to create a secure password. It can feel like nothing you enter will ever be good enough, except for a random string of letters and numbers that no one can possibly remember. And yet, strong passwords are a must if you do any business…
Elyssa at WhirLocal8 Video Ideas Small Businesses Should Incorporate into Their Digital MarketingDec. 27th, 2022

8 Video Ideas Small Businesses Should Incorporate into Their Digital Marketing

Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website, YouTube, and social media channels. But one of the ch…
Elyssa at WhirLocal13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your SmartphoneDec. 15th, 2022

13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone

You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end smartphone, there is no question about it. Your p…
Elyssa at WhirLocalWhat is Search Intent and How Can You Leverage it to Increase Rankings?Dec. 1st, 2022

What is Search Intent and How Can You Leverage it to Increase Rankings?

Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes in…

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