Oct. 13th, 2022
Why You Should Focus on Local SEO in 2022
What comes to your mind when you think of SEO?
For most, the answer is a combination of content marketing and keywords.
To say that this is a narrow view of SEO, particularly in 2022, wouldn’t entirely be inaccurate.
While it’s true that conventional SEO is still as important today as it was many, many ye…
Oct. 4th, 2022
Top 5 Online Marketing Strategies For Small Businesses
Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially.
Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, n…
Sep. 24th, 2022
8 Creative Ways for Small Businesses to Grow Their Email List
Every small business needs to have an email list - it’s one of the most valuable assets you can develop in today’s largely digital world.
Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big boost to your business.
But you need peopl…
Sep. 8th, 2022
Why Content Marketing Is Still Relevant in 2022
Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set.
However, with the significant evolution that online marketing has gone through over the past decade or so,…
Aug. 16th, 2022
8 Tips to Conduct Successful Keyword Research for Your Small Business Marketing
Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit your site?
Every internet search is based on keyw…
Jun. 14th, 2022
Link-Building Strategies to Use in 2022
The guidance on how to get your content to rank high in search results has changed over the years. The focus is almost always on Google, which is the world’s leading search engine, and Google often makes changes to its algorithms that require content marketers to adapt their strategies.
The algorithm updates that…
Jun. 7th, 2022
Ways to Create a Digital Marketing Budget as a Small Business
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to make sure that you delegate it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even…
May. 17th, 2022
Top 5 Reasons to Hire a Consultant for Your Business
Managing a small business can be a challenging task. While there are many online resources available to help you keep going, there may come a time when you need additional help. That's where hiring a business consultant comes in. Here are some reasons why hiring a business consultant may be a good idea for your small …