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Elyssa at WhirLocalFive Types of Social Media Content That Are the Most Likely to Be SharedMay. 16th, 2023

Five Types of Social Media Content That Are the Most Likely to Be Shared

Keeping your social media platforms stocked with quality content and getting your audience to engage with the content are two totally different things. You want to create content that will spread far and wide online to reach potential customers and boost conversions. But what type of content is that? Here are five …
Elyssa at WhirLocalHow To Use YouTube To Generate More LeadsMay. 2nd, 2023

How To Use YouTube To Generate More Leads

YouTube can turn out to be very lucrative for lead generation if you know how to leverage the world’s most popular video sharing platform. YouTube tends to hold visitors’ attention for far longer than other social media platforms or search engines, making it more likely for people to interact with your lead magnet…
Elyssa at WhirLocalHow to Write an Email That Converts—From the Subject Line to the CTAApr. 20th, 2023

How to Write an Email That Converts—From the Subject Line to the CTA

Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most important tips to help you craft that perfect email.…
Elyssa at WhirLocalWhat Is Domain Authority (and How Can It Be Increased)?Apr. 4th, 2023

What Is Domain Authority (and How Can It Be Increased)?

Google Search remains one of the most important sources of organic traffic. The company never reveals precisely how the results are ranked but it does offer guidance to webmasters and publishers so that they may follow best practices. Since Google provides limited information about the factors it considers for ranking…
Elyssa at WhirLocalThe Importance of Having a Mobile-Responsive WebsiteMar. 24th, 2023

The Importance of Having a Mobile-Responsive Website

If your website is still not mobile-responsive in 2023, you are likely losing online traffic and potential customers. Not only are responsive websites beneficial for users, but they also provide many advantages to businesses. The following are some key benefits of having a mobile-responsive website. 1. Improved…
Elyssa at WhirLocalWhy Link Building is Still Essential for SEO in 2023Mar. 7th, 2023

Why Link Building is Still Essential for SEO in 2023

What’s going to change for SEO in 2023? That’s a question that many marketers have and rightly so. Just before the new year rolled in, Google released a significant update for its search algorithm and the effects of that update are only just becoming apparent. That’s also led many to question whether this update…
Elyssa at WhirLocalHow to Best Scale Facebook Ads in 2023Feb. 23rd, 2023

How to Best Scale Facebook Ads in 2023

It's impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you're in and what product or service you're trying to sell, there's a good chance that you'll be able to find a buyer on Fa…
Elyssa at WhirLocalHow to Supercharge Engagement with Instagram Collabs PostsFeb. 11th, 2023

How to Supercharge Engagement with Instagram Collabs Posts

Instagram is the ideal social network for brands. It's entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow brands on Instagram, too—the vast majority of users…
Elyssa at WhirLocalHow and Why to Use a Competition or Giveaway in Your Social Media MarketingJan. 31st, 2023

How and Why to Use a Competition or Giveaway in Your Social Media Marketing

Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider doing a giveaway on social media. Grow Your Follow…
Elyssa at WhirLocalProfessional Development Tools to Help You Continue Learning as a CompanyJan. 21st, 2023

Professional Development Tools to Help You Continue Learning as a Company

In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketin…

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