Whirlocal Salem's Blog

Does Your Business Pass the 3-Second Test?

One of the simplest tests we use at WhirLocal Salem is this:

Can someone understand what your business does in three seconds or less?

If the answer is no, your…

Clarifying Your Brand Story Creates Momentum

Is your brand story confusing or inconsistent?

At WhirLocal Salem, we recently realized that even we were sending mixed messages. We were focused on talking …

Why Visibility Isn’t Enough for Salem Businesses

A lot of Salem businesses are visible—but not getting calls.

The truth? Visibility alone doesn't convert. People need trust before they reach out.

In …

Bringing AI to Main Street: The Heart of Local Tour

We’ve been speaking with local Chamber of Commerce and association groups as part of our Heart of Local AI Tour. It’s been a powerful opportunity…

Buying 5-Star Reviews? Here’s Why That’s a Bad Idea

We just saw an ad offering “100% real reviews” if you buy them. 🤔

At WhirLocal, we believe trust is earned, not purchased. Buying reviews m…

A Fresh New Look for Stage to Sell

We’re excited to announce the launch of a brand new website for our longtime customer, Stage to Sell in Portland.

This wasn’t just a quick update. It was a complet…

Supporting Local Businesses, One Month at a Time! 🌟

A big thank you to WaFd Bank in West Salem for their dedication to supporting local businesses! Each month, they shine a spotlight on a different …

Hey, Salem! Did you know we host weekly giveaways in our WhirLocal Salem Oregon Facebook group? 🎉 Every Monday morning, we post a new giveaway, giving you a chance to win a gift card to a local res…

🚀 AI for Local Businesses & Nonprofits!

We had an incredible time hosting an AI workshop at the Salem Area Chamber of Commerce, where local businesses and nonprofits learned practical ways to us…

Why Focusing on Benefits and Emotion Wins Over Features Every Time

Ever find yourself diving headfirst into the nitty-gritty features of your product or service, only to see your prospect’s eyes glaz…