Marketing is the engine that drives growth for small businesses, but how can you be sure your efforts are paying off? Measuring return on investment (ROI) can sound daunting, especially if you're working with a tight budget or minimal resources. Luckily, tracking your marketing success and gaining …

We recently had a chance to sit down and interview Russ Hedge, a local marketing coach, author, and speaker, to explore the art of authentic connections. In an era where digital interactions often overshadow face-to-face engagements, we find ourselves more 'connected' than ever before. Yet,…