Online reviews can make a big impact on small businesses. Glowing five star reviews are often a deciding factor when potential customers search your business online, while difficult one-star complaints can make them think twice. However, how a business responds to reviews (of any rating) can say as…
Re-engaging dormant customers can be helpful for maintaining a healthy and active customer base. An effective email re-engagement campaign can rekindle interest, renew customer relationships, and boost your bottom line! Here are some key steps to create a successful email re-engagement campaign for…
Deciding when and how to raise your prices is one of the trickiest decisions small business owners face. It's often necessary to keep up with rising c…
LinkedIn isn’t just a place to list your work history. Real connections happen here, advice gets shared, and new opportunities can pop up when you lea…
In today's competitive business landscape, local businesses often struggle to gain visibility and stand out from the crowd. With limited resources and budgets, it can be challenging to implement effective marketing strategies. However, there are several cost-effective ways for local businesses to en…
One of our favorite things to do is to promote local businesses. Here's a local business that we'd like to build a lot of "buzz" about! The name of th…