When people interact with a business, they’re forming impressions long before they make a purchase or pick up the phone. Those impressions come from what they see on a website, read on social media, hear in a voicemail greeting, or experience during an in-person visit. When those messages feel align…

For local businesses in Salem, Oregon, standing out in a competitive market requires more than good service or strong tools. It starts with a clear and consistent brand story. At WhirLocal, this is not just a helpful tip. It is a core part of our five-part Brand Authority Framework. Recently, we rec…