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About Business & Professional Services For Corvallis, Oregon

Elyssa at WhirLocalTop 5 Online Marketing Strategies For Small Businesses

Top 5 Online Marketing Strategies For Small Businesses

Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially. Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, nurture leads, and close sales. At its core, online marketing is no different than placing an ad in a local newspaper or putting up a billboard. However, both of those options ma…
Elyssa at WhirLocal8 Creative Ways for Small Businesses to Grow Their Email List

8 Creative Ways for Small Businesses to Grow Their Email List

Every small business needs to have an email list - it’s one of the most valuable assets you can develop in today’s largely digital world. Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big boost to your business. But you need people to opt-in to receive emails; you can’t just add someone to your email list without their consent. The following strategies will help you grow your list. Make It Easy …
Elyssa at WhirLocalTop Tips for Choosing the Right Print Shop

Top Tips for Choosing the Right Print Shop

When it comes to print shops, there are a lot of choices. This can be both good and bad, depending on what you're looking for. If you're not sure where to start, here are some tips that can help you choose the right print shop for your needs. 1. Figure Out What Kind of Printing Services You Need You need to know what kind of printing services you need before you can start looking for a print shop. Do you need business cards printed? Flyers? Posters? Signs? Once you know what you need,…
Elyssa at WhirLocalWhy Content Marketing Is Still Relevant in 2022

Why Content Marketing Is Still Relevant in 2022

Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set. However, with the significant evolution that online marketing has gone through over the past decade or so, many now believe that perhaps content marketing isn’t as relevant in 2022 as it once was. At first glance, this may appear to be true. Video is now the preferred medium of ch…
Elyssa at WhirLocalFactors to Consider When Hiring a Caterer

Factors to Consider When Hiring a Caterer

If you're planning an event, one of the most important decisions you'll make is choosing a caterer. The right caterer can make your event memorable and hassle-free, while the wrong one can leave you and your guests disappointed. To choose the best caterer for your gathering, there are a few factors you'll need to consider. 1. Type of Event The type of event you're hosting will play a big role in choosing a caterer. For example, if you're throwing a formal dinner party, you'll want to …
Elyssa at WhirLocal8 Tips to Conduct Successful Keyword Research for Your Small Business Marketing

8 Tips to Conduct Successful Keyword Research for Your Small Business Marketing

Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit your site? Every internet search is based on keywords. Every business owner should have a fundamental understanding of keywords and how SEO affects their site and its traffic. At the core of this is keyword research. You will nee…
Elyssa at WhirLocalWhat to Look For in a Web Designer

What to Look For in a Web Designer

Your company's website is the virtual face of your business. Websites have an incredible power to turn prospective customers into paying clients and one-time consumers into lifelong customers. Due to the elevated importance of your business's website, you must know what qualities to look for when hiring designers. Strong Understanding of SEO Using updated and relevant search engine optimization techniques is critical to the success of your website and business. SEO is infused into so …
Elyssa at WhirLocalHow to Write More Engaging Social Media Posts

How to Write More Engaging Social Media Posts

It can be difficult to create and keep engagement with social media accounts because the algorithms make it tricky. When you invest money, effort, and time, you want to see results for your efforts. This means you will want to reach your goals on your social media platform. With the right tips, your posts will appeal to more people and help you achieve your goals. The following tips will get you on the right track to boosting engagement and meeting your social media advertising objectives. …
Elyssa at WhirLocalHow (and Why) to Create a Living Will

How (and Why) to Create a Living Will

A living will—also referred to as an advanced directive—is a written statement that outlines a person's wishes related to medical treatment in situations where they are unable to express their consent. Essentially, a living will provides insight into a person's wishes for end-of-life medical care in the event they cannot communicate these wishes themselves or have not shared their wishes with those close to them. Living wills can be extremely helpful for family members or close friends t…
Elyssa at WhirLocalThings to Consider Before Hiring a Videographer

Things to Consider Before Hiring a Videographer

Whether you're marketing a new local business or service or trying to reach out to your current audience, having quality videos is an incredible way to get your message across. With video trending upwards in recent years, it's important to find a great videographer for your needs—so we've compiled four factors you should consider before hiring a videographer. The Professional Abilities of the Videographer When hiring a local videographer, you should consider the professional abiliti…
Elyssa at WhirLocalBenefits of Hiring an IT Firm for Your Business

Benefits of Hiring an IT Firm for Your Business

Information technology (IT) security has become an inevitable component of every business, and IT specialists know how to protect your company best. They provide specialized knowledge and resources to tackle particular business security problems, like ransomware and secure file-sharing. Hiring an IT firm can help you save on your company resources and stay ahead with modern business security technology. Let's discuss a few reasons why IT firms are worth hiring. 1. Enhanced Performance …
Elyssa at WhirLocal5 Key Benefits of Joining a Business Networking Group

5 Key Benefits of Joining a Business Networking Group

Growing a business takes time, energy, and effort. But you don't have to go it alone. There are plenty of resources and support systems available to help you, including business networking groups. Business networking groups can offer a wealth of benefits to small, medium-sized, and large businesses. If you're not already a member of one, here are some key benefits that you might be missing out on. 1. Access to a Pool of Potential Clients Customers are the lifeblood of any business.…
Elyssa at WhirLocalLink-Building Strategies to Use in 2022

Link-Building Strategies to Use in 2022

The guidance on how to get your content to rank high in search results has changed over the years. The focus is almost always on Google, which is the world’s leading search engine, and Google often makes changes to its algorithms that require content marketers to adapt their strategies. The algorithm updates that Google makes can often make or break sites. If it significantly changes ranking signals, some sites can end up losing a big chunk of their traffic overnight, and getting it back s…
Elyssa at WhirLocalWays to Create a Digital Marketing Budget as a Small Business

Ways to Create a Digital Marketing Budget as a Small Business

Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to make sure that you delegate it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even harder to figure out how much to budget for this part of your business expenses.  Whether you need to create your first digital marketing budget or need to adjust your exi…
Elyssa at WhirLocalWhat is a Financial Advisor and Why Would You Work With One?

What is a Financial Advisor and Why Would You Work With One?

A financial advisor assists individuals in broadly planning their client’s financial future and determining financial goals and how best to accomplish those goals. There are specialties in this field, which include Certified Financial Planner (CFP), Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), Investment Advisers (IA), Registered Representatives (RR), and Investment Adviser Representatives (IAR). The law requires a licensed fiduciary financial planner to act in the…
Elyssa at WhirLocal5 Perfect Occasions to Give a Gift Basket

5 Perfect Occasions to Give a Gift Basket

Giving gifts expresses love, support, excitement, and happiness for the people you care about. Choosing to gift someone a handmade gift basket can be a great way to say many things, like "Congratulations," "Happy Birthday," or "I love you." Let's look at a few special occasions and holidays that are perfect for giving personalized gift baskets. 1. Births Births and baby showers are unique occasions to honor new life and are ideal occasions for giving presents to the baby or new parent…
Elyssa at WhirLocal4 Tools to Help You Organize Daily Tasks

4 Tools to Help You Organize Daily Tasks

Sometimes it can be difficult to hit the ground running and get all of your tasks done each day. Whether for work or personal tasks, there are many tools and systems that exist to help you organize your time and get the task done on time. Here are four popular tools that you might want to consider using. Daily Planner One of the most popular tools for organizing daily tasks is the daily planner. This can be a physical book that you keep with you at all times, or it can be a cloud-base…
Elyssa at WhirLocalTop 5 Reasons to Hire a Consultant for Your Business

Top 5 Reasons to Hire a Consultant for Your Business

Managing a small business can be a challenging task. While there are many online resources available to help you keep going, there may come a time when you need additional help. That's where hiring a business consultant comes in. Here are some reasons why hiring a business consultant may be a good idea for your small business. 1. Expert Advice Business consultants are experts in their field. They have a deep understanding of the challenges that small businesses face, and they can offe…
Elyssa at WhirLocalShould You File for Bankruptcy? Factors to Consider

Should You File for Bankruptcy? Factors to Consider

If you're considering filing bankruptcy, you're not alone. More people in the United States are filing for bankruptcy than you may think. While filing for bankruptcy might seem like an overwhelming decision or process, there are a few reasons why bankruptcy could be a wise financial choice. You Need to Pay for Medical Expenses The American Journal of Public Health published a study in 2019 that revealed that 66.5% of U.S. bankruptcies occurred because of medical debt. Many individuals…
Elyssa at WhirLocalBanks vs. Credit Unions: What's the Difference?

Banks vs. Credit Unions: What's the Difference?

Banks and credit unions offer similar financial services, but there are a few key differences between them. Let's take a look at what sets these two types of institutions apart. For-Profit vs. Not-For-Profit: Why It Matters Banks are for-profit institutions, which means their goal is to generate income for their shareholders. Credit unions, on the other hand, are not-for-profits that work for the public good and use their profits to benefit their members. Credit unions are owned by…

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