Email marketing is still one of the most effective ways to reach your audience, delivering a high return on investment while helping you strengthen meaningful connections. However, when fighting for eyes in a crowded inbox, it's important to use innovative strategies to stand out. Here are five email marketing techniques that small businesses can use to boost engagement, improve customer experience, and increase sales.
1. Personalized Content and Smart Segmentation
Personalization can go beyond just adding a customer's name—you can also deliver content that speaks directly to their interests and past interactions with your business. Using smart segmentation, you can divide your list into targeted groups and make each email more re…