In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed.
In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketing department. HR and bookkeeping could be one person’s purview. The sales manager may be asked to throw a staff-appreciation party.
Even in organizations where roles are more narrowly defined, there is always more to learn. New technology, methodologies, and better understanding of human psychology change the way we run businesses all the time.
In our hyper-connected world, there’s no need to shell out for a pricey d…