LocalShip: 22 Little Marketing Lessons for Local Entrepreneurship

Whether you are just starting your entrepreneurial journey, or you've been at it for a while, I hope you find the following "LocalShip: 22 Little Marketing Lessons for Local Entrepreneurship" helpful.

By Tim Fahndrich

I’ve been a local entrepreneur as long as I can remember.

When I was 10, I did what any enterprising young man did in the ’70s; I got a paper route. I actually had that paper route all through middle school and high school. I learned some great lessons during my paperboy days. Things like customer service, building relationships with my customers, being reliable and dependable (every single day), and how to sell new accounts.

During the summers, I worked for several older couples in the community pulling weeds and doing yard work. I learned the value and reward of hard work.

When I got older, I joined my brothers in a local landscaping business, eventually becoming a business partner with them. This led to starting an internet business in the lawn and garden space in 1996.

My wife and I also started several ventures during our marriage, including our current business; a local marketing agency.

I have had several “jobs” along the way, including;

  • stockboy at a local convenience store
  • farmhand at a local grass seed farm
  • working in the snack shack in college
  • an internship at a credit union
  • two summers working in a cold-storage in Alaska
  • and six years in outside sales

But, I’ve always returned to being an entrepreneur. It’s in my blood. My dad was a pastor, missionary, and entrepreneur. My grandpa was an entrepreneur. My brothers are entrepreneurs. My father-in-law and brother-in-law are entrepreneurs. It is a way of life.

Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week. 

~ Lori Griener

Whether you are just starting your entrepreneurial journey, or you’ve been at it for a while, I hope you find the following “LocalShip: 22 Little Marketing Lessons for Local Entrepreneurship” helpful.

Entrepreneurship isn’t always easy. But for most, it IS worth it.

Tim Fahndrich
Co-founder, WhirLocal.io

LocalShip: 22 Little Marketing Lessons for Local Entrepreneurship
Copyright © 2019 Tim Fahndrich

This is a pre-release electronic version. The first edition book will be available on Amazon in January 2020.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is being distributed with the understanding that the publisher is not rendering specific legal, accounting, or marketing advice. There are no guarantees that the subject matter or material provided will work for you. If professional marketing advice is required for your specific needs, please consult with a marketing professional.

All rights reserved. No portion of this book may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact:

Tim Fahndrich
[email protected]

Articles in This Section:

Lesson #1: Fall In Love

Remember when you first fell in love? With the idea of starting your own business, that is. The late nights and long hours working on your business plan. The risks you took. The sacrifices you made.


Lesson #2: Set Your Course

During the first part of my career, I was part of a family landscape business with my brothers. One of my jobs was mowing lawns as part of the maintenance crew. Whether we were on a riding mower for


Lesson #3: Create Your Customer Avatar

In 2009, the movie “Avatar” hit the theaters and eventually became the #1 highest grossing film of all time. While it would be fun to produce our own movie, this lesson is not about creating


Lesson #4: Brag On Yourself

Brag on yourself? I don’t mean going to a party and talking about yourself and how great you are. That will turn people off quickly and nobody has time for that. I am talking about taking


Lesson #5: Know Your Numbers

If you’re a fan of ABC’s Shark Tank, you know that ‘knowing your numbers’ is critical when getting in front of the sharks. It’s also critical for marketing. When you know your numbers,


Lesson #6: Develop Your Easy Button

Back in 2005, Staples introduced a new campaign which demonstrated how easy it was to shop at Staples. “That was easy” became a catchphrase not only for Staples, but for marketers everywhere.


Lesson #7: Build Your Fort

When I was a kid, I loved building forts. Blankets hung over chairs were a great place to hang out just by myself and read, play with toys, and use my imagination. As I got older, my forts got


Lesson #8: Get Your Google On

It’s hard to image a world without Google. While this may change in the future, right now being listed on Google is one of the most important things you can do for your local business. Why? Google


Lesson #9: Be A Socialite

When I was growing up, I remember that it seemed like my dad knew everybody in town. He loved people, and it showed. Both my parents passed before social media became such a prevalent part of our


Lesson #10: Get Found Everywhere

While your Google listing is the most important online listing for your local business, there are hundreds more that contain information about your business. These are called citations. Don’t


Lesson #11: Light The Way

We've all probably seen runway lights at night at the airport, either in person or in pictures. The airport is providing a clear path for the pilot to make a safe landing as they make their


Lesson #12: Do Good Work

One of the foundations of building a strong reputation and growing your local business is that you do good work. It seems like it shouldn't need to be said. However, we have all seen the


Lesson #13: Capture Your Passion

Passion is contagious. It also makes a huge difference in your business and your reputation. Marketing is really just about sharing your passion. ~ Michael Hyatt, business mentor They


Lesson #14: Create Content

As a business owner or manager, you have developed a set of skills and knowledge around your industry, the products or services you provide, and what it takes to run your business. This is your


Lesson #15: Ask For Feedback & Reviews

Not sure what to do or how to feel about online reviews? You’re not alone. Online reviews have the potential to crush your business or allow you to crush the market. That’s why being


Lesson #16: Praise Publicly

Getting a good review is a great opportunity to praise your team, or the person directly responsible for the good review. This works on the concept of "catching people doing good things". Asking


Lesson #17: Find The Gold

All feedback is great feedback. As business owners, we need to stop being afraid of a negative review. There are usually three types of negative reviews; "You can't please everybody"; no matter


Lesson #18: Share Content

We all learned (or didn't) when we were kids that it was good to share. Share our toys, share our things, it was all part of growing up. As marketers, it's important to remember the concept of


Lesson #19: Promote Content

If you're following along with our simple action plan, we've covered Step 1 (Create) and Step 2 (Share). Now, it's time to promote. Step 3 is to promote your best content with paid ads. These ads


Lesson #20: Connect

At the end of the day, it's all about relationships. People buy from people that they know, like, and trust. Make it a habit of connecting with others in your local neighborhood. Get to know


Lesson #21: Give 'til it hurts

This one sounds painful. Why would I want something to hurt? In order to make valuable connections and build local relationships, sometimes the best way to do so is by giving. As my friend


Lesson #22: Measure, Rinse & Repeat

I have to admit. I'm not much of a cook. Measuring this and that and following a recipe in the kitchen is not my idea of fun. My mom was a phenomenal cook. She actually rarely measured anything. She


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