Landing Pages
Landing pages are part of your marketing automation family of tools. 1) Lead forms, 2) Campaigns, and 3) Landing Pages and sales funnels all work together in your marketing efforts to generate more leads for your business.
A landing page and sales funnel gives you the ability to easily build an idea or campaign-specific pages, drive traffic to them with social media or paid ads, and convert them into leads and customers.
A sales funnel is the marketing term for the journey potential customer goes through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model.
There are typically 3 components of a local sales funnel:
- Landing page w/ lead capture form or survey
- Thank you page
- Follow-up Email Campaign