When people interact with a business, they’re forming impressions long before they make a purchase or pick up the phone. Those impressions come from what they see on a website, read on social media, hear in a voicemail greeting, or experience during an in-person visit. When those messages feel align…

Homeowners know that clean carpets are central to a fresh, inviting home. However, proper carpet care impacts more than just aesthetics. It also affects air quality and the carpet's longevity and can be crucial in managing dirt, allergens, and odors. To help us better understand what proper carpet c…