Marketing is the engine that drives growth for small businesses, but how can you be sure your efforts are paying off? Measuring return on investment (ROI) can sound daunting, especially if you're working with a tight budget or minimal resources. Luckily, tracking your marketing success and gaining …

Zachary Brown has been an optometrist for 12 years and has worked in numerous settings including large medical practices and private clinics. He wanted to take the knowledge and experience he’d gained from those years of practice and start his own clinic that focuses on patient needs. He recently…