Dec. 1st, 2022
What is Search Intent and How Can You Leverage it to Increase Rankings?
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes in…
Oct. 21st, 2023
3 Mistakes that are Killing Your Social Media Post Reach (and How to Avoid Them)
Social media has transformed the way we communicate, share information, and do business. It's a powerful tool, but its effectiveness can be severely limited if you're making certain mistakes in your approach. Let's delve into the three most common mistakes that could be sabotaging your social media post reach and expl…
Oct. 12th, 2023
A Guide to Local Search Citations: What They Are and Why Every Local Business Needs to Optimize Them
In the ever-evolving landscape of digital marketing, local search citations have emerged as a critical component for businesses looking to establish and strengthen their online presence. If you're a local business owner, understanding what local search citations are and why optimizing them is essential can significant…
Oct. 3rd, 2023
6 Signs You Need to Start Automating Your Marketing Today
In today's fast-paced digital landscape, automation has become a key driver of marketing success. As businesses strive to reach wider audiences, engage customers effectively, and stay competitive, automating marketing processes is no longer an option—it's a necessity. In this comprehensive guide, we'll explore the s…
Nov. 22nd, 2022
Advantages of Hiring a Social Media Manager for Your Company
It's no secret that social media is a powerful tool for businesses. To capitalize on the potential of social media, many companies are hiring social media managers. If you're on the fence about whether or not to hire a social media manager for your company, below are some advantages that may help you make up your mind…
Sep. 21st, 2023
7 Quick Wins for Boosting Your Social Media Post Engagements
In the dynamic landscape of social media, capturing your audience's attention and fostering meaningful engagements is paramount. Whether you're a business aiming to strengthen your brand or an individual seeking to expand your reach, boosting social media post engagements is a goal worth pursuing.
This article delv…
Sep. 13th, 2023
Monthly Mastermind Series: Why Your Finances Are Costing Your Local Business 5 Figures Or More In Taxes, And How To Fix It Fast // Cameron Williams
Connect & Learn With Other Small Businesses
Date: Thursday, September 28, 2023Time: 12:00 pm PST / 3:00 pm ESTSpeaker: Cameron WilliamsTopic: Why Your Finances are Costing Your Local Business 5 Figures or More in Taxes, and How to Fix It Fast
Location: Zoom (or contact your local WhirLocal p…
Sep. 9th, 2023
The Step-by-Step Process to Create a Content Calendar That Aligns With Your Business Goals
A well-structured content calendar is a powerful tool for businesses aiming to deliver consistent and goal-oriented content. It not only streamlines your content creation efforts but also ensures that your content resonates with your target audience and aligns with your business objectives.
In this article, we'll g…
Nov. 10th, 2022
Building Your Small Business Blog: Where to Find Great Topic Ideas
You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or more topics off the top of your head, you’ll eventu…
Aug. 31st, 2023
How to Pick the Best Content Marketing Formats and Strategies for Your Business
In today's digital age, content marketing has become an essential strategy for businesses to connect with their target audience, build brand awareness, and drive conversions. However, with numerous content marketing formats and strategies available, choosing the right ones for your business can be overwhelming.
Thi…
Aug. 22nd, 2023
7 Ways Local Businesses Can Get More Visibility (Without Breaking the Bank)
In today's competitive business landscape, local businesses often struggle to gain visibility and stand out from the crowd.
With limited resources and budgets, it can be challenging to implement effective marketing strategies. However, there are several cost-effective ways for local businesses to enhance their visi…
Aug. 10th, 2023
Lights, Camera, Convert: How Video Marketing Can Drive Sales for Small Businesses
In today's digital age, small businesses face intense competition when it comes to capturing the attention of their target audience and driving sales.
With the rapid growth of online platforms and social media, traditional marketing methods may no longer be as effective as they once were. This is where video market…
Nov. 3rd, 2022
What Google's Latest SEO Update Is All About
There are many who proclaim that SEO is dead and there is enough circumstantial evidence for them to back up this claim. The rise of video content, particularly short from video, has drastically changed the way people consume knowledge on the internet. So while people may have searched for something they had a questio…
Aug. 1st, 2023
7 Ways Local Businesses Can Use SMS Marketing to Grow Their Sales
SMS marketing has become an indispensable tool for local businesses seeking to connect with their customers and drive sales in today's digital age. With the widespread use of smartphones, Short Message Service (SMS) offers a direct and personalized way to communicate promotions, offers, and important updates. If you'r…
Oct. 25th, 2022
7 Link Building Strategies for Small Businesses That Deliver Results
How do you get more traffic and boost your website’s visibility in the search engines? Link building is a proven way to accomplish both!
It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in the search engines, giving you a boost in t…
Oct. 13th, 2022
Why You Should Focus on Local SEO in 2022
What comes to your mind when you think of SEO?
For most, the answer is a combination of content marketing and keywords.
To say that this is a narrow view of SEO, particularly in 2022, wouldn’t entirely be inaccurate.
While it’s true that conventional SEO is still as important today as it was many, many ye…
Oct. 7th, 2022
Meet Betsy Vega | owner and balloon artist extraordinaire with Rose City Balloons
Betsy Vega
We had the good fortune of connecting with Betsy Vega with Rose City Balloons at a recent event in Salem. We've shared our conversation below.
When did you start your business and where are you located?
I founded Rose City Balloons in 2015. My shop is at 45th Parallel located at 2195 Hyacinth S…
Oct. 4th, 2022
Top 5 Online Marketing Strategies For Small Businesses
Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially.
Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, n…
Sep. 24th, 2022
8 Creative Ways for Small Businesses to Grow Their Email List
Every small business needs to have an email list - it’s one of the most valuable assets you can develop in today’s largely digital world.
Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big boost to your business.
But you need peopl…
Sep. 13th, 2022
Top Tips for Choosing the Right Print Shop
When it comes to print shops, there are a lot of choices. This can be both good and bad, depending on what you're looking for. If you're not sure where to start, here are some tips that can help you choose the right print shop for your needs.
1. Figure Out What Kind of Printing Services You Need
You need to …
Sep. 8th, 2022
Why Content Marketing Is Still Relevant in 2022
Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set.
However, with the significant evolution that online marketing has gone through over the past decade or so,…
Sep. 7th, 2022
Rich Duncan Construction Keeps Building + Community
If you live or work in the mid-Willamette Valley, you've no doubt seen the results of the work that Rich Duncan and his team at Rich Duncan Construction have built.
As one of the leading general contractors in the area, they build and remodel buildings. Lots of them. Recent projects include well-known brands such …
Aug. 31st, 2022
Factors to Consider When Hiring a Caterer
If you're planning an event, one of the most important decisions you'll make is choosing a caterer. The right caterer can make your event memorable and hassle-free, while the wrong one can leave you and your guests disappointed. To choose the best caterer for your gathering, there are a few factors you'll need to cons…
Aug. 16th, 2022
8 Tips to Conduct Successful Keyword Research for Your Small Business Marketing
Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit your site?
Every internet search is based on keyw…
Aug. 11th, 2022
What to Look For in a Web Designer
Your company's website is the virtual face of your business. Websites have an incredible power to turn prospective customers into paying clients and one-time consumers into lifelong customers. Due to the elevated importance of your business's website, you must know what qualities to look for when hiring designers.
…
Aug. 6th, 2022
How to Write More Engaging Social Media Posts
It can be difficult to create and keep engagement with social media accounts because the algorithms make it tricky. When you invest money, effort, and time, you want to see results for your efforts. This means you will want to reach your goals on your social media platform.
With the right tips, your posts will appe…