In Moore, OK, a unique fitness studio is changing the way locals think about wellness. HotWorx, led by franchise owners Michelle Schlaud and Dawn Cruz, offers a revolutionary approach to fitness that combines the benefits of infrared heat with isometric workouts and high-intensity interval training (HIIT). This story isn’t just about a fitness studio; it’s about a journey that brought Michelle back to her Oklahoma roots, driven by a business model that focuses on community, health, and the power of partnership.
From Construction to Fitness: A Partnership Forged in Experience
Michelle and Dawn’s journey into the fitness industry is as unexpected as it is inspiring. With backgrounds deeply rooted in the construction sector, they managed a successful business that served Home Depot across Oklahoma and Texas. However, the relentless pace of life in Texas and a longing for the community-focused lifestyle of Oklahoma prompted a significant change. Michelle’s discovery of HotWorx, initially as a means of personal wellness and escape, quickly evolved into a passionate business venture, thanks to the profound impact it had on her and Dawn, her long-time friend and business associate.
A Personal Journey to Wellness
The story of HotWorx in Moore is deeply personal. Dawn, battling autoimmune disease and kidney issues, found solace and significant health improvements through the studio’s unique offerings. Her transformation from skepticism to belief in the benefits of infrared workouts embodies the studio’s mission: to offer a safe space where fitness meets wellness in a supportive, non-intimidating environment.
Building a Community Around Heat and Health
At the core of HotWorx Moore is a commitment to fostering a community where everyone feels welcome, regardless of their fitness level. Michelle and Dawn’s hands-on approach in running the studio reflects their desire to know every member by name, creating a warm and inviting atmosphere that extends beyond the infrared saunas. Their vision is to make HotWorx more than just a place to work out; they want it to be a community hub where members support not only their health goals but each other’s businesses and personal endeavors.
Expanding Horizons: A Vision for the Future
The ambition of Michelle and Dawn doesn’t stop with one studio. With plans to open additional locations across Oklahoma, they are on a path to provide their innovative fitness solution to more communities. Their vision of integrating HotWorx into the fabric of each locality they serve is driven by a passion for health and an unwavering commitment to improving lives.
Community Involvement and Engagement
Understanding the importance of community involvement, Michelle is actively seeking partnerships and opportunities to support local causes and events, such as the Oklahoma City Marathon and initiatives with the Moore Police Department and Moore Public Schools. Their approach to business goes beyond fitness; it’s about enriching the community and offering a supportive environment where everyone can thrive.
The Essence of HotWorx Moore
HotWorx in Moore is more than just a fitness studio—it’s a testament to the power of friendship, the importance of community, and the transformative potential of innovative wellness solutions. Michelle and Dawn’s story inspires a deeper look at how businesses can profoundly impact individuals and their communities, proving that sometimes, the heat is what brings us together.
Michelle and Dawn’s journey from the construction industry to pioneering a new fitness trend in Moore is a reminder that passion, partnership, and persistence can lead to extraordinary outcomes. HotWorx Moore is not just changing bodies; it’s changing lives, one infrared workout at a time.
Go by & see them to claim your FREE workout to check out their studio & see if it’s a good fit for you. You can learn more about them & connect with them on their Featured Business Profile below.
Amy Singleton is a contributing author and online editor for Whirlocal South OKC, Moore, and Norman. She’s the host of Queen Lead Podcast, a motivational & marketing keynote speaker and the CEO at HITE.
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