Frequently Asked Questions about Third River Marketing

We help local market leaders become easier to find and easier to trust online. That can include website design, local SEO, reviews, content, Google Ads, and systems that help you follow up with leads.

We primarily work with local service businesses who are establish market leaders, including contractors, professional practices, healthcare providers, and other organizations that serve their communities. We also build websites for nonprofits.

Start by looking at the whole path a customer takes: Can they find you? Does what they see build confidence? Is it easy to contact you, and does someone follow up? We offer a discovery call to look at your current presence and help identify the most useful next step.

It depends on what is holding the site back. We would look at how clearly it explains your services, how it presents your people and work, and whether visitors can easily take the next step. Then we can talk through whether an update or a rebuild makes more sense.

People should quickly understand what you do, where you work, why they can trust you, and how to reach you. A good website also needs to work well on a phone and turn interest into calls or inquiries.

Local SEO helps your business appear when people nearby search for the services you offer. It can involve your website, Google Business Profile, business information across the web, and content that answers local customers’ questions.

SEO usually takes time to build momentum. The timing depends on your starting point, your market, and your competition. We can identify issues worth fixing early, then build on that work over time.

They solve different needs. Ads can help you reach people who are searching right now, while SEO builds longer-term visibility. The right starting point depends on your goals, budget, and whether paid leads make sense for your type of business.

Traditional Google Ads generally charge for clicks. Local Services Ads are available to eligible service categories and use a lead-based model. We help determine which option fits your business before recommending a campaign.

There isn’t one useful number for every business. We look at your goals, the value of a new customer, your competition, and what you can realistically handle when new inquiries come in. That gives us a better basis for a budget than a generic percentage.

Make it easy to ask consistently and easy for customers to respond. We help businesses put a review request process in place so the ask does not depend on someone remembering to send it each time.

Respond calmly and professionally, acknowledge the concern, and offer a way to continue the conversation directly. A thoughtful response lets future customers see how you handle a difficult situation.

Your core pages explain what you offer. Helpful articles, videos, and other content can answer the questions customers ask before they call and show the experience behind your work. We use interviews to help turn your knowledge into content without asking you to become a writer.

It already gives people another way to research their options. Clear service information, useful answers, and credible evidence of your experience give both people and search tools more to work with. We focus on making your real expertise visible rather than chasing a shortcut.