If you want your marketing to make a real impact, you need more than good intentions—you need the right data. Whether you’re running social media ads, sending email newsletters, or improving your website, tracking the right metrics helps you understand what’s working (and what’s not).
Le…
If you own or manage a small business, chances are you’ve heard about the importance of being found online—especially by customers in your own neighborhood. One of the most important pieces of that local visibility puzzle is something called a local search citation.
Don’t worry if that ter…
From Passion to Profession: Angel Melvin's Story
Light Alive Marketing shines as a beacon of creativity and innovation. Led by Angel Melvin, this marketing agency not only offers cutting-edge marketing solutions but also represents a journey of personal growth, adaptability, and a profound commi…