Alfonso Herrera is a family man, an entrepreneur, and the owner of Mid-Valley Auto Body & Service Center. He is a long-time resident of Woodburn, having lived there since the age of five. Married to his high school sweetheart, Alfonso and his wife are proud parents of two boys, Anthony and Abram, with another child on the way. Their family is completed by Arlo, a resilient French bulldog who survived being hit by a car.

When asked about his favorite aspects of the neighborhood, Alfonso emphasized the sense of community. He loves the friendly and helpful nature of the people around him. As a local resident, Alfonso has discovered several favorite restaurants in the area, including Luis’s Taqueria, Casa Caldos, Mashitas, El Tule, and Abby’s Pizza. In their free time, Alfonso and his family enjoy attending the Fiesta Mexicana, strolling downtown, and indulging in ice cream and fresh fruit from small food stands.

Apart from his personal interests, Alfonso is deeply passionate about his business. Mid-Valley Auto Body & Service Center is a complete automotive repair shop, catering to both collision repairs and regular maintenance services. With a team of dedicated technicians, they strive to bring vehicles back to their pre-loss conditions after accidents. They also offer services such as A/C heating and cooling, brakes, alignments, and more.

Mid-Valley Autobody and Service Center shot from the outside to show their parking lot and facility

Alfonso’s journey as an entrepreneur began after working at Ken’s Auto Body, where he developed immense respect for his mentor and the industry. When the opportunity to start his own automotive repairs business arose, he seized it, driven by the desire to continue the teachings he had received and carve his own path. In 2020, Mid-Valley Auto Body & Service Center was born.

The business’s name, Mid-Valley Automotive, reflects their commitment to serving not only the Woodburn community but also the surrounding areas. As a family-owned and operated enterprise, Alfonso and his team take pride in every aspect of their work. Their proudest moment since opening the business has been creating a steady, respectful, and enjoyable workplace for their employees and their families.

Mid-Valley Auto Body & Service Center strongly believes in giving back to the community. They actively engage with Woodburn’s youth by offering scholarships to high school seniors interested in pursuing a career in the automotive industry. Additionally, they sponsor various youth sports teams, including baseball, soccer, and basketball.

Customers of Mid-Valley Auto Body & Service Center appreciate the welcoming environment and friendly smiles they encounter when visiting the shop. Word of mouth and positive reviews have been the main sources of customer referrals for the business. When hiring new employees, Alfonso looks for qualities such as honesty, hard work, and responsibility.

Looking to the future, Alfonso has exciting plans for Mid-Valley Auto Body & Service Center. They are making improvements to their space, including adding a privacy fence, updating security cameras, and repainting the building. These enhancements aim to provide an even better experience for their customers.

What sets Mid-Valley Auto Body & Service Center apart from its competitors is their commitment to being their customers’ advocates throughout the repair process. They value open communication and aim to ensure their customers have a positive experience from start to finish.

To learn more about Alfonso Herrera’s business, visit the Mid-Valley Auto Body & Service Center website at www.midvalleyautomotivecenter.com. You can also contact them directly by phone at +15039813550 or via email at [email protected]. Alfonso and his team are always approachable and eager to answer any questions you may have.

Being an entrepreneur, Alfonso finds joy in witnessing the growth of his technicians and seeing his vision for new systems come to life. His dedication to his family, community, and business is a testament to his commitment to excellence. Alfonso Herrera and Mid-Valley Auto Body & Service Center are undoubtedly valuable assets to the Woodburn neighborhood and beyond.