In the heart of Mt. Juliet, Tennessee, a beauty oasis thrives, known as Boujee Beauty. Founded by Victoria Crumpton in 2021, this establishment is more than just a beauty salon; it’s a testament to passion, community, and the transformative power of makeup and aesthetics.
From Freelance to Storefront: The Journey of Boujee Beauty
Victoria started her journey in the beauty industry by freelancing, focusing primarily on weddings. Her business, initially mobile, blossomed into a full-fledged salon within a year. “I started with weddings, which opened me into the beauty world,” Victoria shared, reflecting on her beginnings.
The Passion Behind the Beauty
Victoria’s love for makeup was not just a profession but a personal hobby that turned into a calling. “I realized that I had a love for doing it for other people,” she expressed. Her first year saw her handling eight weddings, but now she’s a sought-after artist, with over 60 weddings under her belt in the past year alone.
A Diverse Palette of Services
Boujee Beauty offers an array of services including microblading, lip blushing, one-on-one makeup lessons, event makeup, lash lift and tint, and brow wax and tint. Victoria’s business stands out for its personalized customer service. “Anyone that sits in my seat, we can talk about anything,” she states, highlighting the importance of client relationships.
Growth Through Referrals and Social Media
Victoria’s growth is a story of passion meeting perseverance. Her business is predominantly referral-based, thanks to the quality of her work and her active presence on social media. “Marketing myself and partnering with locals and other local businesses has helped me a lot,” she notes, emphasizing the community’s role in her success.
Vision for the Future
Looking ahead, Victoria dreams of expanding Boujee Beauty. She envisions creating a bridal team and opening a standalone shop to offer a broader range of services. “I would love to partner with somebody that does tiny tattoos and have a shop where people could come for just glam,” Victoria imagines.
A Pillar of the Mt. Juliet Community
Beyond beauty, Victoria’s story is deeply intertwined with Mt. Juliet. A single mother and an active member of the community, she cherishes her hometown’s growth and vibrancy. “I love Mount Juliet. And I think it’s such a great place to have a family and a business,” she affirms.
In Conclusion
Boujee Beauty is not just a salon; it’s a reflection of Victoria Crumpton’s dedication to her craft and her community. From bridal makeup to empowering beauty services, Victoria and her team at Boujee Beauty are making a mark on Mt. Juliet, one beautiful face at a time.
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Feb. 2nd, 2024