A: In short, yes. Specifically, we’re talking about a meta title tag.

What is a meta title tag?

A meta title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.

~moz.com

Here’s an example:

Most content management systems, such as WordPress, make it easy to have a unique meta title tag for each page.

A great format to follow is:

Primary Keyword – Secondary Keyword | Business Name

However, most search engines only read the first 50-60 characters, so it can be tricky to keep it within the limit (oops, as you can see in our example), without causing another potential issue of having a meta title tag that is too long.

Spending a little extra time to make sure that you have unique title tags can be worth the effort to gain more visibility in the search engines.

Rather have someone else do it for you?

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