With social media websites’ ever-changing algorithms, it can be difficult to tell if your ideal customers are seeing your content. What should you do?

A great option is to spend your advertising dollars to promote a wide variety of content. Business 2 Community, a respected marketing industry news site has this to say:

While organic social media is a valuable strategy — especially if you have the audience to back it up — paying to promote your content can give it the extra boost it needs to reach new audiences.

Social ads aren’t just for gated content campaigns, such as an ebook you’re promoting. It can also be used to promote your blog posts, infographics, and videos. Learn all you can about your audience and use that data to target audiences likely to be the most interested in your content.

Social media promotion isn’t an exact science. A lot will depend on your specific industry and target audience. You may need to go back to the drawing board a few times before you get the right combination that resonates with your audience. But it’s definitely worth the effort.

– Wendy Marx, Business2Community
Read the article here.

If you’ve relied on organic reach in the past, Kris has some new strategies you can use.

If you’d like to discuss creating a content marketing strategy for your local business, give us a call today at 503.581.4554, or fill out the form on this page.

We specialize in marketing for hardscape & outdoor living contractors, as well as the home & garden services, healthcare, and professional services industries.