When you sell or offer a complex service or product, it is a good idea to help educate your prospects when they need your particular skills or expertise. Content marketing can help educate them and bring value to the buying journey.

Content is the bridge that leads people from the shadows and into enlightenment. 

Now, it doesn’t stop there. If that was all content marketing was good for, businesses wouldn’t invest thousands of dollars into creating and optimizing powerful content strategies. From a business perspective, the benefit of content marketing – i.e. the benefit of educating people – is rooted in the trust factor. When you take the time to educate someone without directly asking for something in return, the person on the other end of the relationship is much more likely to reciprocate with a purchase. When content continues to deliver value and products meet/exceed expectations, brand loyalty ensues.

Anna Johansson, EContent
Read the article here.

Kris talks about how content marketing can help you give value to your customers and future customers.

If you’d like to discuss a content marketing strategy for your local business, give us a call today at 503.581.4554, or fill out the form on this page.

We specialize in marketing for hardscape & outdoor living contractors, as well as the home & garden services, healthcare, and professional services industries.