When it comes to an economic recession, the question is “when,” not “if.” Howard Tullman, in his article for Inc., describes the four Rs—relationships, reassurance, raising the bar, and retention—as a way to prepare for an economic downturn.

I’ve been thinking about four other R words as guideposts for the hunkering down that the guys and gals who want to stick around should start doing right about now. In fact, if you haven’t already started trimming the sails, cutting incremental expenses, and working on protecting your current customer base, you may find that you’re too late to make all the necessary adjustments without cutting a lot closer to the bone than you’d like.

Howard Tullman for Inc.
Read the article here.

Kris talks about the questions you can ask yourself when thinking about your business.

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