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LocalShip: 22 Little Marketing Lessons for Local Entrepreneurship By Tim Fahndrich This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is being distributed with the understanding that the publisher...
1 min. read
If you’re a fan of ABC’s Shark Tank, you know that ‘knowing your numbers’ is critical when getting in front of the sharks. It’s also critical for marketing. When you know your numbers, it helps you understand how much you can spend to acquire a new customer. The...
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Brag on yourself? I don’t mean going to a party and talking about yourself and how great you are. That will turn people off quickly and nobody has time for that. I am talking about taking some time to reflect on what you do better than anyone else. What special skills...
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In 2009, the movie “avatar” hit the theaters and eventually became the #1 highest grossing film of all time. While it would be fun to produce our own movie, this lesson is not about creating a sequel. I’m talking about creating your own customer avatar. Who is your...
2 min. read
During the first part of my career, I was part of a family landscape business with my brothers. One of my jobs was mowing lawns as part of the maintenance crew. Whether we were on a riding mower for the bigger yards, or a 21’ push mower, the goal was always the same;...