While your Google listing is the most important online listing for your local business, there are hundreds more that contain information about your business. These are called citations. Don’t worry, they are a good thing, not a traffic ticket. Citations contain what...
When I was growing up, I remember that it seemed like my dad knew everybody in town. He loved people, and it showed. Both my parents passed before social media became such a prevalent part of our lives, but I think they would have loved it. Social media is here to...
It’s hard to image a world without Google. While this may change in the future, right now being listed on Google is one of the most important things you can do for your local business. Why? Google owns the search engine market in the U.S., with over 75% market share...
When I was a kid, I loved building forts. Blankets hung over chairs were a great place to hang out just by myself and read, play with toys, and use my imagination. As I got older, my forts got bigger, and much “cooler”, but the purpose was the same … a retreat. In...
Back in 2005, Staples introduced a new campaign which demonstrated how easy it was to shop at Staples. “That was easy” became a catchphrase not only for Staples, but for marketers everywhere. How easy is it to do business with your company? Do you have an easy button?...
