If you want your marketing to make a real impact, you need more than good intentions—you need the right data. Whether you’re running social media ads, sending email newsletters, or improving your website, tracking the right metrics helps you understand what’s working (and what’s not).
Le…
If you own or manage a small business, chances are you’ve heard about the importance of being found online—especially by customers in your own neighborhood. One of the most important pieces of that local visibility puzzle is something called a local search citation.
Don’t worry if that ter…
Hey, Mt. Juliet Entrepreneurs! Ready to Play Hide and Seek with Google?
In the grand digital playground, being "it" in a game of hide and seek isn't as fun as it sounds. Especially when what you're hiding is your business from potential customers. The goal? To be found effortlessly. Welcome to t…