When it comes to content marketing trends, you'll often see video and live streaming make the list. Your customers are seeking content they can engage with, and video is a great option! Angela Nacpil identifies five content marketing trends, and includes video. So, for marketers who have not yet toyed with the idea of putting video and live streaming under their belt, now is the perfect time. Facebook and Youtube are now considered as a marketing staple for those who want to increase their digital footprint. Why utilize Facebook? It has been a growing priority because it has the user base that will enable you to engage with your target audience. - Angela Nacpil, e27.coYou can read the full article here. When it comes to your busin…

This post was first published on wfmchealth.org. When you’re pregnant, you have to make many changes, including what you eat and drink. It’s important to be aware of what you should (or shouldn’t) be consuming during pregnancy to ensure the safety and health of your baby. Pregnant women must drink more fluids than those who are not expecting, especially during the summer when the weather is hot. It’s fair to wonder just which drinks are safe to consume during pregnancy. Obviously, you should avoid alcoholic beverages as even drinking them in moderation raises your baby’s risk for fetal alcohol syndrome. However, while some drinks are questionable, they can safely be consumed during pregnancy. You may not have to give up your favorite drinks…

When it comes to your business' online reputation, it can be tempting to write a review for your own company. Don't do it! Watch the video below to hear Tim Fahndrich explain why you should never leave a review for your own company or instruct your employees to leave reviews. If you’d like to discuss a reputation management strategy for your local business, give us a call today at 503.581.4554, or fill out the form on this page. We specialize in marketing for hardscape & outdoor living contractors, as well as the home & garden services, healthcare, and professional services industries.

This post was first published on wfmchealth.org. What Is a Sports Physical? A sports physical is also called a preparticipation physical examination (PPE). This exam is performed in order to determine whether or not it is safe for you to participate in a sport. In many states, these tests are mandatory for teens and tweens before they’re able to begin a new sport or start a new competitive season. The two most important parts of this test are the physical exam and medical history. Physical Examination For the physical part of this test, the doctor will check the following on your teen or tween: • Height and weight • Eyesight • Pulse and blood pressure • Posture, strength, flexibility and joints • Condition of the heart, abdomen, l…

This article was first published in the August/September 2019 issue of Hardscape Magazine. Not sure what to do or how to feel about online reviews? You’re not alone. Online reviews have the potential to crush your business or allow you to crush the market. That’s why being proactive about reputation management needs to be a priority in your marketing strategy. I’ll never forget the day I sat across the table from a well-respected landscape contractor in my area to discuss marketing strategies. To prepare for the meeting, I researched their online presence and reputation. I found that the company only had one online review even though they had been in business a long time. The review read something like this: “Stupid, just stupid. Don’t even…

This post was first published on wfmchealth.org. We know it’s hard to believe, but the new school year is almost here. The beginning of school can be hectic–and sometimes emotional–for both parents and children, but we have seven tips to make the back-to-school transition easier for everyone. Talk positively about school starting Children pay attention to emotions and behavior. Your child will likely see how you react to the upcoming school year, so try to keep it positive! Start talking about school a few weeks before their first day so it doesn’t come up suddenly. Doing this can open the door for any conversations your child might want to have about school, especially if there is any fear or negativity surrounding the subject. Use this op…

There’s a lot of hullabaloo out there about reputation management (online reviews). Reviews are a huge part of today's buying journey, and it's important to follow the rules. While a lot of agencies and marketers promote incentives for online reviews, we don't think it is a good idea and never have. Nor does Google. It is a clear violation of their policies. If anything, provide a token of appreciation after writing a review, but never offer it as an incentive up front. This will keep you in line with Google's terms of service. If you’d like to discuss creating a reputation marketing and management strategy for your local business, give us a call today at 503.581.4554, or fill out the form on this page. We specialize in marketing for hardsc…

This post was first published on wfmchealth.org. Psychodynamic therapy helps people understand why they behave the way they do. Also known as insight-oriented therapy, the approach can help patients become more self-aware. Instead of going from crisis to crisis, insight helps people to make better decisions to improve their circumstances. This therapeutic approach helps people understand how past events have impacted their present-day functioning. History of this Approach Psychodynamic therapy has its roots in Freudian psychology. The approach is similar in many ways to psychoanalytic therapy, which is also talk-based. However, psychodynamic therapy is different from psychoanalysis in that the patient-therapist relationship takes…

You've probably heard the phrase, "Content is King". We refer to content as the new SEO. In fact, we don't actually offer an SEO package anymore. Instead, we focus on content; blogs, social, video, reviews, listings, and more. Here's an interesting article by Dave Brown about how to step up your content marketing game. "Buzzwords like ‘content marketing’, ‘content creation strategy’, and ‘content is king’ mean a lot more to businesses today than they did a few years ago.In the modern, fast-paced, and highly competitive corporate stratosphere, content marketing has become more than just a technique to gain a competitive edge – it’s become a necessity. "~ Dave Brown, Sr. Editor, Content Development Pros You can read the full article…

Detecting Milk Allergy in Infants Food allergies are common among babies and small children, and an allergy to milk is the leading type of food allergy. About 2.5 percent of children under the age of three develop some kind of milk allergy, usually during their first year of life. Because infants cannot tell you when they feel discomfort, it is important for a parent or caregiver to pay close attention to signs and symptoms that may arise minutes to a few hours after the baby is fed. Symptoms of vomiting or diarrhea, irritability, runny nose, or hives may be mild indications of an allergy to cow’s milk or any milk-based product. Should these symptoms persist each time milk products are ingested, a visit to the pediatrician will help determi…

Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to get on Facebook. As this graph illustrates, the distribution and engagement of a typical post have gone way down over time, and the trend continues to this day. The Solution: Facebook Groups Groups get way more engagement than posts. Why is that? The data suggests that people are more inclined to engage in smaller groups, as opposed to broadcasting their opinions and personal experiences more publicly. This seems to be supported by the data showing the massive growth in the use of messaging apps that facilitate private conversat…

This post was first published on wfmchealth.org. Behavioral health and mental health providers are physicians and counselors who treat a number of problems. They address issues that occur due to behaviors or those that arise from an underlying mental health issue. Since behavioral health covers a range of illnesses, different practitioners may be called on for treatment. The following are three different types of behavioral health providers. 1. Substance Abuse A certified alcohol and drug abuse counselor has specific clinical training in alcohol and drug abuse. They are trained to diagnose individuals and then provide them with counseling. There are also addiction specialists, who are physicians and psychiatrists who have gone thr…

Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the default whether you like it or not! You can also expect that any existing campaigns will be migrated to Campaign Budget Optimization as well. What that means for you is that it’s time to prepare! What is Campaign Budget Optimization? First, let’s make sure that we know what it is we’re dealing with. Here’s what Facebook has to say on the matter: “Campaign budget optimization is a way of op…

This post was first published on wfmchealth.org. You’ve been preparing for the day you’ll bring your baby home since you learned you were pregnant, but did you know that your body is also preparing for the big moment? Delivering a baby is a big job, and your body may decide to get in some practice before the blessed event. That’s where Braxton Hicks contractions come into play. What Are Braxton Hicks Contractions? Braxton Hicks contractions are your body’s way of practicing for childbirth. During these contractions, your uterus will tighten for up to two minutes at a time. These contractions mimic the ones you’ll have during labor, but they aren’t as strong. Although they’re not strong enough to disturb your baby, Braxton Hicks contractions…

The stats on social messaging - and consumer expectations regarding businesses using messaging to communicate with them - paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes!   Take a look at the numbers: By the end of 2018, it was reported that 78% of the world’s smartphone users - more than 1.3 billion people - use Facebook Messenger every month. And the growth is only expected to continue. By 2021, it’s predicted that the global user base for mobile messaging apps will have risen by a further 23%. When Facebook surveyed daily messaging app users across 4 markets, the majority reported they had messaged a business in the past three months: Brazil 85%India 74%UK 61%US 6…

This post was first published on wfmchealth.org. Lower Your Blood Pressure While a stroke can be caused by a number of things, hypertension is the most common cause. The normal blood pressure for the average person is lower than 120/80. If your blood pressure is consistently above 130/80, you may have hypertension. If you’re not careful to maintain your blood pressure levels, then you’ll be four to six times more likely to have a stroke. Stop Smoking If you are a smoker, your risk of having a stroke is doubled. The nicotine within cigarettes raises your blood temperature while the carbon monoxide decreases the amount of oxygen your blood can carry. This is also the case if you breathe in secondhand smoke. Keep Your Heart Healthy In some cas…

By Jeremy McDonald [email protected] MONMOUTH, Ore.–  It’s the home stretch of the regular season in American Legion Triple-A, and in the Area-3 Standings the Post 20 Dirtbags find themselves in a two-way tie with the Withnell Dodgers ontop of the league standings at 7-1 overall. The Dodgers and Dirtbags won’t meet, in essence with the league title on the line, until Tuesday and Wednesday next week.  Withnell has Newport Thursday and Friday this week while Post 20 has Corvallis. The series between the Dirtbags and Marketmen has already had it’s headaches when it came to scheduling because of the rain Tuesday that pushed that doubleheader to Thursday.  After Wednesday’s first game going into extras with Post 20 winnin…

This post was first published on wfmchealth.org. With summer in full swing and the swim season arriving, you want to make sure that your kids know all about water safety. Providing a friendly water environment for your family is very important. Accidents Happen With most swimming accidents happening in backyard pools, it is important that parents take the right precautions and steps to teach their children how to swim. When it comes to water, whether in the bathtub, sink, inflatable pool or ditch filled with rainwater, children should always be supervised. Swim Lessons Teaching kids to swim is the first step that you can take to keep kids safe. If you yourself do not swim, it is a good idea to take swim lessons as well. Kids over 4 yea…

This post was first published on wfmchealth.org. Study after study has shown that reading books to your kids is beneficial. It’s also easy to do since it’s an activity that doesn’t require anything but having access to books. It can be a wonderful way to bond with your child, and this goes for others who read books with him or her, such as a grandparent or a favorite aunt or uncle. Following are some of the advantages of reading out loud to your children. Children Who Are Read to Have Larger Vocabularies It’s been recognized for some time now that children benefit cognitively and academically from having someone read to them. A recent study from the Journal of Developmental and Behavioral Pediatrics shows that kindergartners whose…

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This post was first published on wfmchealth.org. The summer months are notorious for hot and humid weather. There may be many days or weeks when the mercury climbs above 100 degrees in some parts of the country. However, there are plenty of easy and fun ways to stay cool when the temperatures rise. Enjoy the Water Water parks often feature slides, wave pools and other ways to have fun while staying cool and hydrated. Parks are generally designed to accommodate children and adults, and they may also be designed to accommodate those who have disabilities or other restrictions. Substitutes for a trip to a water park include running through a hose, splashing around in a kiddie pool, or enjoying local park splash pads. You may also wan…