ABC Lawn Care

[Neighborhood’s] Most Trusted Lawn Maintenance Company Since [Year]!

What pain points or problems are your customers experiencing?

• Problem or Pain Point #1
• Problem or Pain Point #2
• Which makes them feel #1
• Which makes them feel #2

How can you solve these problems and make your client's lives betters?

• Benefit #1
• Benefit #2
• Benefit #3
• Benefit #4

Empathy Section

Write a brief statement of how you understand and have empathy for their pain points. People don’t care about your company’s history. They care about whether you can relate to them.

Authority Section

Write a brief statement of your authority and experience. In other words, why should they listen to you?

What Is The Plan?

[What three steps can you give your customers to make doing business with you seem simple and easy?]

• Step 1: Request An Estimate
• Step 2: Create A Plan
• Step 3: Benefit