If you want your marketing to make a real impact, you need more than good intentions—you need the right data. Whether you’re running social media ads, sending email newsletters, or improving your website, tracking the right metrics helps you understand what’s working (and what’s not).
Le…
If you own or manage a small business, chances are you’ve heard about the importance of being found online—especially by customers in your own neighborhood. One of the most important pieces of that local visibility puzzle is something called a local search citation.
Don’t worry if that ter…
For the first time ever, Arkansas is set to host a business event that will bring together some of the most recognizable names in entrepreneurship, and it’s all happening right down the road in Searcy. Imagine learning the secrets to success from Kevin Harrington, the original Shark Tank investor…