Promotional products can keep a business visible long after an event, purchase, or customer conversation. But that only happens when the item is useful enough to earn a place in someone’s daily life. Before ordering branded merchandise, think beyond what looks clever in a catalog. The strongest choi…

If you ask Gabby Gonzales-Heck how she’d describe herself, she won’t give you a typical business pitch. She might say she’s a go-getter, a little bit of the comedic relief, and someone who’s driven by goals. More than that, she’s passionate about learning people’s stories and helping them live with…