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Midnight Marketing

(30 reviews)

Mt. Juliet, Tennessee 37122
(615) 594-7859

In the bustling town of Mt. Juliet, Tennessee, a unique business is redefining the art scene and community engagement. Hawaii Fluid Art, co-founded by visionary entrepreneur Dallas Marley, stands as a testament to creativity, inclusivity, and the transformative power of art. This spotlight article delves into the heart of Hawaii Fluid Art, its inception, growth, and the profound impact it has on individuals and the community it serves.

Hawaii Fluid Art

From Food Trucks to Fluid Art

Dallas Marley’s entrepreneurial journey is as colorful and diverse as the art his business promotes. Before venturing into the world of fluid art, Marley, alongside his partner, ventured into the food truck industry with franchises such as the Spud Truck and Texas Mack Shack. However, a chance encounter with the owners of Hawaii Fluid Art sparked a new passion. Marley was captivated by the concept’s uniqueness and potential for creativity, leading him and his partner to transition from the food industry to opening one of the first Hawaii Fluid Art franchise locations. Marley’s decision was driven by the desire for a business that was not only profitable but also brought joy and creativity into people’s lives. “We loved it because it’s not your normal paint and sip kind of studio,” Marley shares, highlighting the innovative and inclusive approach of Hawaii Fluid Art.

A Studio for Everyone

Hawaii Fluid Art is more than just an art studio; it’s a space where creativity knows no bounds, and everyone, regardless of age or ability, can create something beautiful. The studio offers a variety of creative projects, including fluid art, resin tumblers, and customized patches for hats and jackets, catering to a wide audience. Marley emphasizes the studio’s accessibility, “If you’re two or if you’re 99, you can create an amazing piece of art… It’s not based on your skill level.” This inclusive philosophy extends to individuals with disabilities, with the studio being ADA compliant and offering an environment where everyone can express themselves through art.

Overcoming Challenges and Fostering Community

One of the biggest challenges Marley faces is educating the public about the unique art-making experience Hawaii Fluid Art offers. He likens the studio to Disney, explaining that one must experience it firsthand to understand its magic. “We’re not an art studio. We are an entertainment venue where you come to have fun,” Marley explains, highlighting the studio’s emphasis on creating joyful experiences over merely producing art. This mission has resonated well within the community, with the studio not only attracting locals but also becoming a venue where people with various challenges can find a safe and supportive space to express themselves.

Empowering Through Art

For Marley, the success of Hawaii Fluid Art is measured not just by its financial performance but by its impact on the lives of those it touches. He takes pride in providing a positive and encouraging work environment for his team, where they feel valued and empowered. Marley’s commitment to his staff and the community extends beyond the walls of Hawaii Fluid Art, as he actively engages in philanthropic efforts, including supporting organizations that aid individuals transitioning out of human trafficking.

Looking to the Future

As Hawaii Fluid Art continues to grow, Marley is excited about future expansions, including new locations in Opry Mills and West Nashville. These expansions aim to bring the unique experience of Hawaii Fluid Art to more people, furthering Marley’s vision of fostering community through creativity.


Hawaii Fluid Art, under Dallas Marley’s leadership, exemplifies how businesses can be a force for good, fostering creativity, inclusivity, and community. Marley’s journey from food trucks to fluid art underscores the transformative power of following one’s passions and the impact of creating spaces where everyone is welcome to express themselves. As Hawaii Fluid Art continues to grow, its story remains a beacon of inspiration, proving that art can indeed be for everyone.

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