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Midnight Marketing

(30 reviews)

Mt. Juliet, Tennessee 37122
(615) 594-7859



In the heart of Mt. Juliet, TN, a new culinary star is rising, capturing the taste buds and hearts of locals. Maniac’s, with its unique blend of flavors, fresh ingredients, and community spirit, is more than just a restaurant; it’s a passion project brought to life by Derenik Culbreath. Transitioning from a corporate job to the unpredictable world of food entrepreneurship, Derenik’s journey is a testament to the power of dream chasing and community building. This spotlight delves into how Maniac’s is not just changing the local food scene but also weaving itself into the fabric of Mt. Juliet’s community.

The Genesis of Maniac’s:
Derenik Culbreath’s foray into the food industry is a narrative of inspiration and entrepreneurship. A regular patron of Maniac’s original location in Brentwood, Derenik saw an opportunity to bring the unique flavors he loved to his hometown. “I’ve been a fan of Maniac’s for over a decade. The idea of bringing something I deeply believe in to Mt. Juliet felt right,” Derenik shares. Alongside his wife, he embarked on a journey to transform their entrepreneurial dream into reality, opening Maniac’s first franchise in Mt. Juliet.

Crafting the Maniac Experience:
At Maniac’s, every dish tells a story of dedication and quality. “We make everything here from scratch. Our chicken tenders are hand-breaded, and our fries are freshly cut from real potatoes,” Derenik explains. But what truly sets Maniac’s apart are its sauces. Crafted in-house, each sauce is a signature creation, offering a spectrum of flavors from tangy to fiery hot. With plans to bottle and sell these beloved sauces, Maniac’s is ready to take its flavors beyond the dining table.

Challenges and Triumphs:
Every business faces its ups and downs, and Maniac’s is no exception. Following an initial surge in popularity, sustaining momentum through the quieter months proved challenging. Yet, it’s the support from the community and the dedication of his team that Derenik credits for their resilience. “Seeing new faces every day, driven by word-of-mouth and rave reviews on Facebook, is incredibly rewarding,” he says. For Derenik, his greatest pride lies in his staff, whose growth and commitment have been pivotal to Maniac’s success.

Engagement and Expansion:
Understanding the power of customer service and community engagement, Maniac’s strives to offer more than just a meal. Derenik envisions Maniac’s as a place where community ties are strengthened. “We’re planning events and looking into local collaborations to further engage with our neighbors,” he remarks. With innovations like the “sauce flight” sampler in the works, Maniac’s aims to keep the dining experience exciting and interactive.

Balancing Act:
Derenik admits that juggling a new business and family life is challenging but fulfilling. Coaching his son’s football team and spending quality time with his family are just as crucial to him as his business. “It’s all about finding moments to connect and support each other, amidst the chaos of entrepreneurship,” he reflects.

Advice for Aspiring Entrepreneurs:
To those dreaming of starting their own venture, especially in the restaurant industry, Derenik offers a blend of realism and encouragement. “It’s hard work, and it’s all about staying the course. Believe in what you’re doing, and keep faith central to your journey,” he advises. His story is a reminder that while the path of entrepreneurship is fraught with challenges, persistence and passion can lead to success.

Maniac’s, under Derenik Culbreath’s leadership, is more than a restaurant—it’s a beacon of community spirit and culinary passion in Mt. Juliet, TN. Through fresh, scratch-made dishes and a commitment to quality and community, Maniac’s is setting a new standard for fast-casual dining. Derenik invites everyone to “come taste the difference and join our growing family.” As Maniac’s continues to spice up Mt. Juliet’s food scene, it stands as a vibrant reminder of the joys of local dining and the bonds it can forge.

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