In the bustling heart of Mt. Juliet, Tennessee, a unique boutique stands out, not just for its eclectic mix of country, western, and boho styles, but for the inspiring story of its founder, Shay Chamberlain, a Minnesota-native turned Tennessee entrepreneur. NashGirl, a name that resonates with Nashville’s vibrant spirit, is more than just a boutique; it’s a testament to Shay’s vision, creativity, and dedication to inclusivity.
The Journey Begins
Shay’s entrepreneurial journey began in Minnesota, where she successfully ran a boutique for five years. Upon moving to Tennessee, she saw an opportunity to rebrand and reinvent, leading to the birth of NashGirl. “The name NashGirl came from my husband…we talked about all the things we could do when we moved down here,” Shay recalls. The painstaking process of trademarking, coupled with Shay’s brother’s graphic design skills, gave NashGirl its unique identity.
More than Fashion: A Stand for Inclusivity
What sets NashGirl apart is its commitment to inclusivity, particularly in catering to plus-size women. “I always, always, always cater to bigger girls… I was so tired of going into boutiques only finding up to extra large,” Shay emphasizes. From sizes that range up to 3X and 4X, NashGirl ensures that style and comfort are accessible to all.
Building Community and Inspiring Entrepreneurship
NashGirl’s impact extends beyond fashion. Shay’s proudest moments stem from her role as a mother and mentor, inspiring her children to pursue their entrepreneurial ambitions. Her son, a hockey enthusiast and pressure washing business owner, and her daughter, a university student and online clothing business entrepreneur, reflect the values Shay instills through her example.
Community engagement is another cornerstone of NashGirl. Shay’s generosity and commitment are evident in her contributions to local causes, ranging from supporting schools to aiding in times of tragedy. This deep-rooted community connection amplifies NashGirl’s presence beyond the realm of retail.
Challenges and Triumphs
Shay’s journey hasn’t been without its challenges. From relocating her store to navigating economic downturns, she has faced each obstacle with resilience. Her approach to business is grounded in authenticity and a focus on what truly matters – family and making a positive impact.
A Future of Growth and Possibilities
Looking ahead, Shay envisions continued growth for NashGirl, driven by her passion and the boutique’s unique offerings. From hosting events like the Black Friday Mystery Bag Giveaway to leveraging social media for engagement, Shay is always thinking of innovative ways to connect with her customers.
Her personal hobbies, like her love for hockey and horses, intertwine with her business, reflecting a harmonious balance between personal interests and professional pursuits. Shay’s story is not just about building a successful business; it’s about creating a life that blends passion, family, and community service harmoniously.
Shay’s NashGirl is more than a boutique – it’s a symbol of entrepreneurial spirit, community engagement, and a commitment to inclusivity. Her journey from Minnesota to Nashville is a story of transformation, resilience, and success. NashGirl stands as a beacon for aspiring entrepreneurs and a haven for those seeking a blend of country, western, and boho styles, coupled with a warm, inclusive atmosphere. Shay’s story is a compelling reminder that with vision, hard work, and a heart for community, anything is possible.
Visit NashGirl at their new location 11996 Lebanon Road, Mt. Juliet, TN.
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