Select Page

Midnight Marketing

(30 reviews)

Mt. Juliet, Tennessee 37122
(615) 594-7859

In the heart of Mt. Juliet, Tennessee, lies the entrepreneurial spirit of Joe Shearer, the visionary behind Shady Landscaping and Griswold Illumination. What started as a modest side project over 13 years ago has blossomed into two thriving businesses, each with its unique flair, yet united by Shearer’s passion for beautifying outdoor spaces.

From Humble Beginnings to Flourishing Enterprises

Joe Shearer’s journey into landscaping and Christmas light installation is a tale of unexpected turns and seizing opportunities. Initially working for other landscape companies, Shearer dabbled in small landscaping projects on the side. The turning point came with the pandemic in 2020, which saw him pivot to his side hustle full-time, a decision propelled by the cessation of his department at the Opry, where he had gained invaluable Christmas light installation experience.

The essence of Shady Landscaping is rooted in transformation taking ordinary yards and turning them into landscapes of tranquility and beauty. This transformation extends beyond the physical, encapsulating the resilience and adaptability required to thrive in changing times. Griswold Illumination, on the other hand, shines literally and metaphorically, brightening homes with festive joy and offering a unique service that has grown remarkably from hanging lights on a handful of houses to decorating numerous homes and even the Opry.

Overcoming Challenges and Celebrating Milestones

Shearer’s path wasn’t without obstacles. Finding reliable help and navigating the complexities of running a business were significant challenges. Yet, the success of both ventures stands as a testament to his perseverance and commitment to quality. The most significant milestone, according to Shearer, is the mere fact that both businesses are not just surviving but thriving, a testament to the community’s support and his hard work.

A Personal Touch in a Commercial World

What sets Shady Landscaping and Griswold Illumination apart is Shearer’s approach to personalizing services. Whether suggesting plants that match a homeowner’s favorite color or creating custom lighting designs, Shearer ensures each project reflects the individual’s personality and style. This personalized approach, coupled with a focus on residential projects, distinguishes his businesses from competitors who may prioritize larger commercial contracts.

Looking Ahead: Innovation and Expansion

Joe Shearer’s entrepreneurial spirit continues to drive innovation within his businesses. From contemplating a Christmas light tour service to addressing the gap in the market for comprehensive, personalized outdoor services, Shearer’s forward-thinking mindset promises exciting developments for Shady Landscaping and Griswold Illumination.

The Family Behind the Businesses

At the core of Joe Shearer’s success is his family. The drive to provide a better life for his wife and two young boys motivates him to push boundaries and explore new opportunities. Their support and the joy they share in his accomplishments underscore the importance of family in the entrepreneurial journey.

Conclusion: A Testament to Resilience and Innovation

Joe Shearer’s journey from a part-time landscaper to the owner of two successful businesses is a testament to resilience, innovation, and the power of community support. Shady Landscaping and Griswold Illumination not only beautify outdoor spaces but also bring joy and satisfaction to the residents of Mt. Juliet and beyond. As Shearer looks to the future, one thing is certain: his commitment to enhancing the beauty of his community and the lives of those within it will continue to be the guiding force behind his endeavors.

Other WhirLocal Neighborhoods in Tennessee