Nestled in the heart of Mt. Juliet, TN, Nashville Lawn and Order is redefining the landscaping and outdoor construction industry. James Fentress, the mastermind behind this innovative venture, shares his journey from humble beginnings to becoming a community staple.
The Genesis of a Dream
James Fentress’s path to entrepreneurship was unconventional yet deeply personal. “I started doing this part-time,” James recalls. “It was just me helping out elderly neighbors with their lawns.” His passion for outdoor work was not just a profession; it was a bond forged in childhood, working alongside his father. This familial legacy laid the foundation for Nashville Lawn and Order.
Adapting to Challenges: From Tornadoes to Pandemics
In the wake of a devastating tornado and the global COVID-19 pandemic, James saw an opportunity to expand his services. “We became arborists overnight,” he says, highlighting the flexibility and resilience at the company’s core. This adaptability wasn’t just a business strategy but a testament to their commitment to community needs.
More Than Mowing: A Diverse Portfolio
Today, Nashville Lawn and Order has grown beyond lawn care. “We haven’t mowed a lawn in two and a half years,” James notes. The company now specializes in custom decks, pergolas, walkways, and even indoor renovations. This expansion reflects their dedication to meeting diverse client needs.
A Name That Sticks
The company’s memorable name, Nashville Lawn and Order, was a collaborative brainstorm between James and his son’s mother. “It’s a good pun,” James chuckles. “People remember us and even give us work because of our name.”
Building a Team, Building Dreams
James emphasizes the importance of finding the right team, saying, “It’s about putting the right people in the right place.” As they plan for further expansion, including a potential rebranding, Nashville Lawn and Order is on the lookout for passionate individuals to join their growing family.
A Personal Touch in Business
At the heart of Nashville Lawn and Order’s success is their unparalleled approach to communication. James Fentress believes in the power of clear and constant communication with clients. “We’re big on communication,” James says. “We send daily updates with pictures to our clients.” This method ensures that clients are not just aware of the progress but also involved in the journey. James adds, “It’s about keeping them in the loop. They appreciate that.” This commitment extends beyond project updates. Nashville Lawn and Order prioritizes building relationships, engaging in conversations that go beyond the scope of the project, ensuring a personalized experience. James’s approach underscores the importance of trust and transparency in the contractor-client relationship, setting a new standard in the industry.
Advice for Aspiring Entrepreneurs
For those dreaming of starting their own business, James offers sage advice: “Have money saved or invested when you do it.” He stresses the importance of financial preparedness and the reality of running a business.
The Future is Bright
As Nashville Lawn and Order continues to grow, James’s vision remains clear: to provide quality, innovative outdoor solutions while maintaining a strong community connection. This Mt. Juliet gem is more than a business; it’s a testament to the power of resilience, adaptability, and the enduring spirit of entrepreneurship.
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