Community Spotlight: 2 Krazy Girls
When Tiffany Fikes first dipped her toes into the world of jewelry, she had no idea it would turn into a thriving business with her daughter, Tabatha. “We started roughly when I was 10 or 11,” Tabatha reminisced. “It was always 2 Krazy Girls, then as she got older, it was time to come on and be a business owner with me,” her mother said.
The journey from stamped jewelry and leather earrings to permanent jewelry wasn’t straightforward. The idea of permanent jewelry sparked from a TikTok video that Tiffany’s oldest daughter saw. “I thought it was a piercing at first,” Tiffany laughed. “But then I was in Little Rock at a spa opening and a girl was doing it, and I went home and showed my family and consulted (Tabatha), and she was like, ‘We can do it mom.’”
Within a week, 2 Krazy Girls was set on the new venture. Without a small business loan, Tiffany put everything on a credit card. “We busted our booties and got everything paid off real fast,” she said. The hard work paid off as they established themselves as a unique business in Cabot, Arkansas, offering something their community hadn’t seen before.
Their approach is distinctly personal, emphasizing one-on-one appointments at their location inside of Pin Ups & Pompadours. “We have so many mother-daughter appointments. They wanted to spend time with each other and come in versus a pop-up because we can spend one-on-one time with them here,” Tiffany explained. This personalized service sets Two Crazy Girls apart from other jewelry businesses.
Running a business together has strengthened the bond between Tiffany and Tabatha. “It’s fun. Me and my mom have been close for years, so it’s kind of one of those things where we’re used to doing this together, loading up early in the morning, spending all day with each other. I enjoy it, but at the same time, it is your mother. We’re the same people,” Tabatha shared. Tiffany echoed the sentiment, noting how their relationship evolved beyond the traditional mother-daughter dynamic to a partnership. “Watching her go from that quiet 16-year-old to an outgoing 19-year-old is a big deal all because we own a business together,” she said proudly.
One of the challenges they faced was the initial financial strain and the uncertainty of starting a new venture. However, their perseverance paid off. They continue to navigate pricing challenges due to rising costs but remain committed to providing affordable, quality jewelry to their customers.
Customer loyalty and the sentimental value of their jewelry play significant roles in their success. “We’ve seen an uptick in the older population. Grandmas are coming in with their granddaughters. It’s a good bonding experience, and they don’t have to worry about taking the jewelry on and off,” Tiffany explained. The duo’s ability to repair their customers’ broken pieces for free or repurpose existing jewelry demonstrates their commitment to customer satisfaction.
The journey to becoming a successful business wasn’t without its bumps. Tiffany and Tabatha often have to balance their full-time jobs while managing the demands of their growing business. “I work full-time as a nurse and also help in a dental office one day a week,” Tiffany shared. “And then there’s being Yaya to the best grandbaby you’ve ever known.” Tabatha , too, juggles multiple responsibilities. “I’m a dental assistant and just switched my major to business,” she said, highlighting their dedication and hard work.
Their permanent jewelry service, a relatively new concept, has become a hit among locals. “Permanent jewelry is all about finding the perfect chain and having it welded closed so it doesn’t come off,” Tiffany explained. The convenience and permanence of the jewelry make it appealing to a wide range of customers, from busy professionals to mothers looking for a unique bonding experience with their daughters.
One of their most cherished aspects of the business is the connections they form with their customers. “There’s a mother who comes in every year with her two daughters for Mother’s Day and birthdays. It’s their special tradition,” Tabatha said. These repeat customers and their stories add a personal touch to the business, making it more than just a transaction.
Looking ahead, Tiffany and Tabatha have big dreams for 2 Krazy Girls. They aim to participate in larger events, expand their capabilities by adding another welder, and continue growing their business. “We’re just riding this carpet, seeing where it takes us,” Tabatha said with a smile. They hope to eventually venture beyond Arkansas, taking their unique service to places like Texas or even the Bahamas.
Their advice to aspiring business owners is simple yet powerful. “Don’t give up. Keep it pushing because we have our very good months and some bad ones, but if you want to start a business, why not? We need more girl businesses and more girl owners,” Tiffany encouraged.
2 Krazy Girls is more than just a jewelry business; it’s a testament to family bonds, perseverance, and the joy of creating something beautiful together. As they continue to grow and evolve, Tiffany and Tabatha remain committed to their craft, their customers, and each other, embodying the spirit of two crazy girls who dared to dream big.
Featured Business
Related Articles
Aug. 6th, 2022
How to Write More Engaging Social Media Posts
Sep. 12th, 2024