Your company’s logo is one of the most important branding elements for your business. It is often the first thing people see when they visit your website, social media, or pick up your business card. A logo can be used in all of your marketing materials, and it’s something that people visually associate with you and your company. Unfortunately, many companies neglect the importance of logo design, leaving their logos outdated, hard to read, or even non-existent. Let’s go over three reasons why you might want to consider updating your logo for your business.
1. Brand Identity
A logo is the metaphorical face of your business. Do you feel like it represents your company or brand accurately? As businesses grow, change, and move in different directions over time, it can be refreshing to consider whether your current logo is doing the best job of representing and reflecting your company’s brand identity and values. If you decide your logo is still doing its job but is slightly outdated or too busy, you could also choose to refresh the current design with updated graphics or fonts.
2. Brand Recognition
Brand recognition is another reason why you might consider logo design updates. How quickly or easily do people recognize your brand when they see your logo icon without your company name? Is your logo recognizable among your competition, or does it blend into the crowd? Does it stand out in the places where people would expect to see it, such as on your website, products, or marketing materials? If not, it might be time for a redesign that can help improve brand awareness and make your company visually stand out.
3. Marketing Logistics
A good logo should be versatile and usable for every kind of marketing material—including your website, social media graphics, online and print advertisements, company attire, and even company trucks. Common logistical problems for logos include the following:
- Only having access to a low-resolution file (or no file at all)
- The logo file is unable to be resized or adjusted for marketing materials
- The logo design is an awkward shape
- The logo has a design or colors that may not print well
- The logo’s fonts are too small, too close together, or hard to read
If your logo is outdated or difficult to use when creating marketing materials, updating it could reduce many logistical headaches for you or your marketing manager. You want your company to look its best in front of potential leads, and having a logo that looks great on all of your marketing materials can make all the difference.
Whether you need a logo refresh or want something new altogether, there are many benefits of updating your company’s logo. To start the process of redesigning or updating your logo, reach out to a trusted graphic designer in your area today.
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