Why start from scratch when you can copy proven, professional designs. It’s easy to add a new landing page and copy directly from WhirLocal’s Library of landing pages.
Landing pages are a powerful way to build sales funnels. You have two options when creating a new landing page:
- Start from scratch
- Copy a template from the WhirLocal
Starting from scratch creates a blank landing page and a default thank-you page. While it gives you a ton of flexibility, we would recommend it only for advanced users.
Sections, Rows, & Modules
Landing pages use building blocks called sections, rows, and modules.
Here is a video that shows the basic framework of sections, rows, and modules.
Control Menu
Sections, rows, and modules all have a handy control menu that allows you to manage that particular area. The control menu allows you to drag-n-drop it to a different area, edit the settings, duplicate it, delete it, and more.
Here’s a short video to explain in more detail:
Using Dynamic Content
We’ve made it easy to add dynamic content from your Business Profile into your landing pages with custom, dynamic modules. There are currently 4 types of dynamic content modules:
- Company logo
- Aggregate review score
- Lead forms & surveys
- Featured reviews
Here’s a short video to explain in more detail:
Well-designed landing pages increase conversion. Better conversion sounds good, right? Yep!
Landing pages are part of your marketing automation family of tools. 1) Lead forms, 2) Campaigns, and 3) Landing Pages and sales funnels all work together in your marketing efforts to generate more leads for your business.
A landing page and sales funnel gives you the ability to easily build an idea or campaign-specific pages, drive traffic to them with social media or paid ads, and convert them into leads and customers. It doesn’t have the distractions of a typical website (which is partially why it increases conversions).
Landing pages and sales funnels allow you to be a smart marketer, just like the big boys.
A sales funnel is the marketing term for the journey potential customer goes through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model.
There are typically 3 components of a local sales funnel:
- Landing page w/ lead capture form or survey
- Thank you page
- Follow-up Email Campaign
Fortunately, you can do all of this right here in your WhirLocal Neighborhood Marketing Platform.
Landing Page w/ Lead Capture Form or Survey
The landing page is the first page in the sales funnel, aka the “top of the funnel”. It is where you present a single topic call-to-action or offer. Our opt-in page can include the following:
- Company logo (automatically included when you select your venue)
- A clear call-to-action (ie Call today: xxx.xxx.xxx)
- A lead capture form (create your form first)
- Reviews or testimonials
- Photo galleries
- Special offers
- … and more
You can fully control all of these features in our easy to use WhirLocal Builder. You can also fully customize the colors of the landing page, and easily preview your changes.
You can design and build as many lead capture forms as you want, all personalized to your business and the information that you want to collect. With our built-in form builder, there are virtually no limits to what you can do. You can integrate with Zapier for further marketing automation.
Typically it is best to build your lead capture form first, so you have it ready to insert into your opt-in page below.
Thank-you Page
The thank-you page is the 2nd page (aka the “middle of the funnel) of the sales funnel. This is what you present to visitors immediately after they have signed up, or “opted-in” for your offer.
You can easily add text, pictures, videos, buttons, and even additional forms. We give you full control over the content in our easy to use editor.
Follow-up Drip Campaigns
With our easy-to-use campaigns and triggers, you can create an automated follow-up email series that is sent to each contact that signs up on the landing page.
Why Use WhirLocal Page Builder?
There are numerous “landing page” builders that you could use in your business. So, why should you use ours? Well, here are a couple of our favorite reasons:
- Built-in “neighborhood”; our landing page builder is integrated directly into your Whir•Local Neighborhood Marketing platform, giving you a powerful tool to market your business without the need for a separate landing page builder.
- Simple, 2-page funnels; some landing pages are incredible in their features, but quite frankly are overkill for most local businesses. We’ve studied 100’s of funnels, and came up a simple to use, simple to build a 2-page funnel that works for local businesses.
- Built-in “review” integration; you can automatically integrate your Whir•Local Reviews right into your sales funnel. This provides incredible social proof to help convert more leads into buyers.
- Free integration into your WordPress website; We’ve built a custom WordPress plugin that allows you to directly integrate your landing page into your website seamlessly and easily.
When you publish a newsroom post, you can automatically share it to your Facebook page or other social media accounts that you own with Zapier.
This can free up your time for more important things, like (ahem) running your business.
Zapier is a registered trademark of Zapier Inc.
You can set up a marketing automation called Zaps on Zapier (think happier) to automatically share your reviews on a Facebook page or other social media accounts that you own.
Zapier is a registered trademark of Zapier Inc.