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Lesson #15: Ask For Feedback & Reviews

Not sure what to do or how to feel about online reviews? You’re not alone. Online reviews have the potential to crush your business or allow you to crush the market. That’s why being proactive about reputation management is such an important aspect of your marketing...

Lesson #14: Create Content

As a business owner or manager, you have developed a set of skills and knowledge around your industry, the products or services you provide, and what it takes to run your business. This is your expertise. In the busyness of running our business, we often forget that...

Lesson #13: Capture Your Passion

Passion is contagious. It also makes a huge difference in your business and your reputation. Marketing is really just about sharing your passion. ~ Michael Hyatt, business mentor They say that if you love what you do, you’ll never work a day in your life. If...

Lesson #12: Do Good Work

One of the foundations of building a strong reputation and growing your local business is that you do good work. It seems like it shouldn’t need to be said. However, we have all seen the opposite. We do business with a company and are left wondering how they are...

Lesson #11: Light The Way

We’ve all probably seen runway lights at night at the airport, either in person or in pictures. The airport is providing a clear path for the pilot to make a safe landing as they make their approach. As a local business, you want to give your prospects a clear...