At the end of the day, it’s all about relationships. People buy from people that they know, like, and trust. Make it a habit of connecting with others in your local neighborhood. Get to know them. Build a relationship with them, regardless of whether you think...
If you’re following along with our simple action plan, we’ve covered Step 1 (Create) and Step 2 (Share). Now, it’s time to promote. Step 3 is to promote your best content with paid ads. These ads could be digital or traditional. For example, you...
We all learned (or didn’t) when we were kids that it was good to share. Share our toys, share our things, it was all part of growing up. As marketers, it’s important to remember the concept of sharing. But this time, I’m talking about sharing your...
All feedback is great feedback. As business owners, we need to stop being afraid of a negative review. There are usually three types of negative reviews; “You can’t please everybody”; no matter how hard you try, you simply cannot please everybody....
Getting a good review is a great opportunity to praise your team, or the person directly responsible for the good review. This works on the concept of “catching people doing good things”. Asking for feedback as part of your regular work flow allows you to...
