Content Marketing Strategies As the digital landscape continues to evolve, content marketing has become crucial for businesses looking to build their online presence. A well-executed content marketing strategy can boost your brand’s visibility and help you establish trust and credibility with your target audience. In this blog post, we will delve into various aspects of content marketing that are essential for small business owners and DIY enthusiasts alike. We’ll discuss the impact of fresh and unique content on SEO, including its significance in improving search engine rankings and increasing brand awareness. Furthermore, we’ll explore how developing a documented content strategy can lead to better online visibility by identifying target…

Hey there fellow business owner! Have you ever wondered how some businesses just manage to "get it"? Their messaging resonates, pulls you in, and makes you part of their story. You may ask, what's their secret? That, my friend, is the power of video marketing. From humble beginnings with straightforward commercials to the now immersive world of social media campaigns, video has become a pivotal player. Businesses saw the potential of video to weave stories that connect and engage. They didn't just narrate, they showed, and we, the audience, became part of their journey. Here's the exciting part – you can do this too, even if you don't have a Hollywood director in your contact list. That's where Pictory AI steps in. It's an AI-powered tool d…

Pregnancy is an incredible journey filled with moments of anticipation and excitement. One of the most thrilling experiences is feeling your baby move for the first time. But when can you expect to feel these first movements, and how should you monitor them? Quickening: The First Sensations The first time your baby moves is called “quickening.” Quickening usually occurs between 16 and 24 weeks of pregnancy, but it can vary from person to person. For example, first-time mothers may only feel these movements closer to 24 weeks, while those who have already been pregnant before might notice them earlier, around 16 to 18 weeks. These initial movements may feel like gentle flutters, bubbles, or gas. Over time, you’ll become more familiar with yo…

As a small business owner, you know that building a strong social media presence is crucial to attracting new customers and keeping existing ones engaged. One of the most effective ways to achieve this is through local reviews. Local reviews provide valuable social proof for your business. They not only help you attract new customers, but they also increase your visibility on search engines and social media platforms. In fact, studies show that businesses with positive reviews on Google and other platforms are more likely to be chosen by potential customers. Here are some tips for leveraging the power of local reviews to boost your small business's social media presence: Encourage customers to leave reviews: Make it easy for customers to le…

It's National Picnic Month! Let us help you celebrate with a custom picnic design! 

Are you a foodie looking to discover new and exciting flavors in Yuma? Look no further than our Taste of Yuma food tour. With so many incredible restaurants to choose from, it can be overwhelming to know where to start. That's why we've put together a curated tour that showcases the best of Yuma's culinary scene. Here are some of the stops on our tour: The Chile Pepper This local favorite has been serving up delicious Mexican cuisine for over 30 years. Don't miss their famous green corn tamales or their mouth-watering carne asada. Lutes Casino  This historic landmark has been a local favorite since 1901. Known for their burgers and fries, Lutes Casino is a must-visit for any foodie in Yuma. Prison Hill Brewing Company Enjoy a cold craf…

As your baby grows and develops, introducing them to new textures becomes essential to their sensory exploration and processing. By keeping these tips in mind, you can ensure that your baby is safe and having fun discovering the new world around them. 1. Start with Familiar Textures When beginning your baby’s journey into exploring new textures, it’s best to start with familiar ones. Offer them foods or objects they are already comfortable with, gradually introducing slight variations. If your baby enjoys pureed bananas, try mashing them with a fork to introduce a slightly different texture. 2. Engage in Sensory Play Sensory play is an excellent way to expose your baby to various textures in a controlled and enjoyable environment. You can c…

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Are you looking for something new and exciting to do in Yuma? While the city is famous for its historical sites and outdoor adventures, there are also some hidden gems waiting to be discovered. Here are 10 local attractions that you need to add to your list: Yuma Territorial Prison State Historic Park Take a step back in time and visit the infamous Yuma Territorial Prison. This former prison housed some of the most dangerous criminals in the West during its operation from 1876 to 1909. Castle Dome Mines Museum & Ghost Town Explore the old mining town of Castle Dome and see what life was like for miners and their families. You can also visit the museum and see artifacts from the mining era. Mittry Lake Wildlife Area Go on a birdwatching…

As the world becomes increasingly digital, businesses are relying on more and more digital assets to operate. From website content and social media accounts to customer data and company records, digital assets are a vital and valuable part of any company. However, these assets can also be a liability if they are not properly protected. Chris Cummings, CEO of Petra Technologies, discusses some common methods to keep your digital assets accounted for and protected. (To learn more and see the full Cybersecurity Essentials List, visit this link here: https://youtu.be/A50vRiJ_QVo ) Are you ready to get your digital asset protection plan in place? Contact Petra Technologies today! This post was first published on petratechit.com.

The 4th of July is a time for celebration and fun, and Yuma has plenty of spots where you can enjoy the holiday. From fireworks shows to parades and barbecues, there's something for everyone.  Here are the best 4th of July spots in Yuma: Ray Kroc Sports Complex The annual 4th of July All-American BBQ and Fireworks Spectacular is held at the Ray Kroc Sports Complex. This family-friendly event features live music, food vendors, games, and a spectacular fireworks show. Yuma County Fairgrounds The Yuma County Fairgrounds hosts the annual 4th of July Fireworks Spectacular. Bring a picnic blanket and enjoy the fireworks display with your family and friends. Cocopah Casino The Cocopah Casino hosts a fireworks show on the 4th of July, as well…

Standing all day can be exhausting and painful. Whether you work in retail, healthcare, or any other profession that requires long periods of standing, it’s essential to take care of your body to avoid discomfort and potential injury. Fortunately, these few tips can help make standing all day easier. 1. Wear Supportive Footwear Wearing supportive footwear is crucial when standing all day. Opt for shoes that provide adequate cushioning and arch support to reduce strain on your feet and lower body. Look for options with shock-absorbing soles and proper heel and arch support. A well-fitted, comfortable pair of shoes can help distribute weight evenly, minimize discomfort, and provide better stability, making your long hours of standing more bea…

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Yuma is always evolving, with new businesses and activities popping up all the time. Whether you're a longtime resident or a visitor, it's always fun to discover what's new in the area. From trendy restaurants to fun family activities, Yuma has something for everyone. In this post, we'll be sharing some of the latest and greatest new businesses and activities to check out in Yuma. Yuma Art Center If you're looking for some culture and entertainment, the Yuma Art Center has plenty to offer. With rotating exhibits, live performances, and classes and workshops, there's always something new to discover. Colorado River State Historic Park This recently renovated historic site offers visitors a glimpse into the past. Learn about the history of Yu…

Does your place of work have a policy for when visitors arrive? Whether your business deals with walk-ins, vendor deliveries, or client meetings, it is a good idea to keep a record of all visitors. Petra Technologies calls this policy “The Visitor Program” and is (you guessed it!) on the Cybersecurity Essentials checklist. Chris discusses some ideas you can add to your visitor program to help ensure safety and security. (To learn more and see the Cybersecurity Essentials List visit this link here: https://youtu.be/A50vRiJ_QVo ) Do you need help designing your visitor program? We can help! Contact Petra Technologies today. This post was first published on petratechit.com

You want to ensure your child is always safe and secure as a parent. One of the most basic yet crucial pieces of information for your child to know is their home address and phone number. This information can help them in an emergency or if they ever get lost. Here are some tips to help your child learn and remember their address and phone number. 1. Repetition and Mnemonics The more often you repeat this information to your child, the more likely they will remember it. Make sure to go over it frequently and in a variety of situations. A mnemonic is a memory aid. You can help your child associate their address and phone number with a fun and memorable phrase or rhyme. For example, “555-1234 is a fun number to call Mommy.” 2. Make It a Game…

This guide will show you how to automate your WordPress site in 60 seconds or less. We’ll also share valuable tools and tips to help make the process easier. So let’s get started! Table of Contents: What Is Automating WordPress? Why Automate Your WordPress Site? How to Automate Your WordPress Site Tools for Automating Your WordPress Site Best Practices for Automating Your WordPress FAQs about Automating WordPress How do I automate content in WordPress? What is an uncanny Automator? How do I automate my blog? What Is Automating WordPress? If you’re like most WordPress users, there are specific tasks that you regularly perform that you wish you could automate. Well, good news! Automating WordPress is possible and can save you time and en…

What marketing did you do last year that really WORKED? Do you take the time every January to evaluate your business the previous year? Do you know where your customers come from? What did you do to acquire them? Which referral type has the highest Net Profit? What information did I learn from last year that I can use to improve this year? Every January, I take the time to go through my accounting software and see what worked and what did not. I can then make this year’s changes based on facts from the previous year. Allow me to share this process with you to decide if you want to do this for your business if you are not already. How did your customers find you? This is the question I ask EVERY new customer. For me, it is in the first conve…

When it comes to data security, managed IT firms (like Petra Technologies) are typically focused on the security of digital assets and what you might do online to compromise security – actions like emailing files or clicking insecure links. But data security needs to be online and in “real life.” Petra Tech recommends what we call a “Clean Desk Policy.” The clean desk policy can apply to the office, work from home space, or coworking space. Chris discusses three principles to abide by to keep a clean desk, why they are so important, and a quick tip at the end to help keep your desktop secure. Does your business need assistance implementing a clean desk policy? We can help! Contact Petra Technologies today. This post was first published…

Your newborn has an entirely different set of rules when it comes to daily behavior. Although he or she is a miniaturized human, their habits won’t be familiar to new parents. Learn what to expect during your newborn’s first week so that it runs smoothly and without any drama. A Regular Feeding Schedule Newborns must eat every few hours because their stomachs just aren’t large enough for longer durations. Ideally, your baby should eat between eight and 12 times a day. This equates to about once every three hours. You might be breastfeeding, offering formula, or a mixture of both. As long as your newborn is feeding a little bit every few hours, their weight should progress at a normal rate. Get to Know the Various Cries Getting to know your…

Hey there, Button Buddies! Get ready to rock some serious style with our limited edition "Spread Love. Make Buttons." hoody sale! It's the ultimate fashion statement that combines comfort, flair, and my all-time favorite message! Join the movement that embraces love, kindness, and unity by proudly sporting a totally rad hoody.We've got you covered, no matter your hoody preferences. Whether you're all about the zip-up or prefer the classic pull-over style, we've got the perfect fit waiting just for you. And hey, size is no issue! From XS to 3XL, we've got sizes to suit everyone. Plus, get ready to express your unique personality with a vibrant range of colors to choose from.But hold onto your buttons, folks! This opportunity is as rare as ou…