Business & Professional Articles & Content
Near York County ME, Maine

Elyssa at WhirLocalReasons to Work With a Licensed Tax Preparer

Reasons to Work With a Licensed Tax Preparer

If you're one of the millions of Americans who haven't filed their taxes yet this year, you might be noticing more and more email and TV ads encouraging you to get them done. One of the easiest ways to save yourself a lot of time and stress is to work with a licensed tax preparer. These tax professionals can easily ha…
Elyssa at WhirLocal4 Reasons to Hire a Property Management Company

4 Reasons to Hire a Property Management Company

Putting time and money into rental properties is a significant investment that needs attention and dedication. However, this can often be difficult if you have other commitments. This is where you might consider working with a property management company. Let’s go over a few of the main benefits. Marketing Yo…
Elyssa at WhirLocalPersonal Data Protection in the Digital Age

Personal Data Protection in the Digital Age

Data breaches are growing increasingly frequent and can make private information vulnerable to thieves and cybercriminals. Here are some suggestions to help safeguard your personal information and ensure an unauthorized person does not gain access to it. Develop Secure Passwords Avoid using phrases or digits th…
Elyssa at WhirLocalWhy Link Building is Still Essential for SEO in 2023

Why Link Building is Still Essential for SEO in 2023

What’s going to change for SEO in 2023? That’s a question that many marketers have and rightly so. Just before the new year rolled in, Google released a significant update for its search algorithm and the effects of that update are only just becoming apparent. That’s also led many to question whether this update…
Elyssa at WhirLocalHow to Best Scale Facebook Ads in 2023

How to Best Scale Facebook Ads in 2023

It's impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you're in and what product or service you're trying to sell, there's a good chance that you'll be able to find a buyer on Fa…
Elyssa at WhirLocalTips for Creating a Strong Password (And Why It's Important to Do So)

Tips for Creating a Strong Password (And Why It's Important to Do So)

As technology advances and online security continues to be an important part of our world, creating strong passwords is more important than ever. A strong password is difficult for someone else to guess and easy for you to remember. Here is how to form a strong password and why it's essential. How to Create a S…
Elyssa at WhirLocalHow to Supercharge Engagement with Instagram Collabs Posts

How to Supercharge Engagement with Instagram Collabs Posts

Instagram is the ideal social network for brands. It's entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow brands on Instagram, too—the vast majority of users…
Elyssa at WhirLocalHow and Why to Use a Competition or Giveaway in Your Social Media Marketing

How and Why to Use a Competition or Giveaway in Your Social Media Marketing

Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider doing a giveaway on social media. Grow Your Follow…
Elyssa at WhirLocalProfessional Development Tools to Help You Continue Learning as a Company

Professional Development Tools to Help You Continue Learning as a Company

In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketin…
Elyssa at WhirLocal5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals, brands are not immune to negativity online, either. Whether it's warranted or unwarranted, people have an opinion and the internet makes it easy for the…
Elyssa at WhirLocalTips for Creating a Secure Online Password

Tips for Creating a Secure Online Password

If you’ve spent any amount of time online, you probably know how frustrating it is to create a secure password. It can feel like nothing you enter will ever be good enough, except for a random string of letters and numbers that no one can possibly remember. And yet, strong passwords are a must if you do any business…
Elyssa at WhirLocal8 Video Ideas Small Businesses Should Incorporate into Their Digital Marketing

8 Video Ideas Small Businesses Should Incorporate into Their Digital Marketing

Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website, YouTube, and social media channels. But one of the ch…
Elyssa at WhirLocal13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone

13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone

You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end smartphone, there is no question about it. Your p…
Elyssa at WhirLocalWhat is Search Intent and How Can You Leverage it to Increase Rankings?

What is Search Intent and How Can You Leverage it to Increase Rankings?

Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes in…
Elyssa at WhirLocalAdvantages of Hiring a Social Media Manager for Your Company

Advantages of Hiring a Social Media Manager for Your Company

It's no secret that social media is a powerful tool for businesses. To capitalize on the potential of social media, many companies are hiring social media managers. If you're on the fence about whether or not to hire a social media manager for your company, below are some advantages that may help you make up your mind…
Elyssa at WhirLocalBuilding Your Small Business Blog: Where to Find Great Topic Ideas

Building Your Small Business Blog: Where to Find Great Topic Ideas

You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or more topics off the top of your head, you’ll eventu…
Elyssa at WhirLocalWhat Google's Latest SEO Update Is All About

What Google's Latest SEO Update Is All About

There are many who proclaim that SEO is dead and there is enough circumstantial evidence for them to back up this claim. The rise of video content, particularly short from video, has drastically changed the way people consume knowledge on the internet. So while people may have searched for something they had a questio…
Elyssa at WhirLocal7 Link Building Strategies for Small Businesses That Deliver Results

7 Link Building Strategies for Small Businesses That Deliver Results

How do you get more traffic and boost your website’s visibility in the search engines? Link building is a proven way to accomplish both! It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in the search engines, giving you a boost in t…
Elyssa at WhirLocalWhy You Should Focus on Local SEO in 2022

Why You Should Focus on Local SEO in 2022

What comes to your mind when you think of SEO? For most, the answer is a combination of content marketing and keywords. To say that this is a narrow view of SEO, particularly in 2022, wouldn’t entirely be inaccurate. While it’s true that conventional SEO is still as important today as it was many, many ye…
Elyssa at WhirLocalTop 5 Online Marketing Strategies For Small Businesses

Top 5 Online Marketing Strategies For Small Businesses

Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially. Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, n…

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