Business & Professional Articles & Content
Near Yuma, Arizona

If your website is still not mobile-responsive in 2023, you are likely losing online traffic and potential customers. Not only are responsive websites beneficial for users, but they also provide many advantages to businesses. The following are some key benefits of having a mobile-responsive website. 1. Improved…

As the owner of Hite Digital, a digital marketing agency based in Yuma, Arizona, I have witnessed firsthand the importance of having a strong online presence for businesses in our community. While social media platforms are valuable tools for connecting with customers and promoting your brand, relying exclusively …

If you're one of the millions of Americans who haven't filed their taxes yet this year, you might be noticing more and more email and TV ads encouraging you to get them done. One of the easiest ways to save yourself a lot of time and stress is to work with a licensed tax preparer. These tax professionals can easily ha…

Putting time and money into rental properties is a significant investment that needs attention and dedication. However, this can often be difficult if you have other commitments. This is where you might consider working with a property management company. Let’s go over a few of the main benefits. Marketing Yo…

Data breaches are growing increasingly frequent and can make private information vulnerable to thieves and cybercriminals. Here are some suggestions to help safeguard your personal information and ensure an unauthorized person does not gain access to it. Develop Secure Passwords Avoid using phrases or digits th…

Jackie Alves is a name that many in the beauty industry are familiar with, but few know the story behind the woman who has become a true icon in the field. Jackie’s journey from a local entrepreneur to international success is an inspiring one, filled with hard work, determination, and a passion for her craft th…

What’s going to change for SEO in 2023? That’s a question that many marketers have and rightly so. Just before the new year rolled in, Google released a significant update for its search algorithm and the effects of that update are only just becoming apparent. That’s also led many to question whether this update…

It's impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you're in and what product or service you're trying to sell, there's a good chance that you'll be able to find a buyer on Fa…

As technology advances and online security continues to be an important part of our world, creating strong passwords is more important than ever. A strong password is difficult for someone else to guess and easy for you to remember. Here is how to form a strong password and why it's essential. How to Create a S…

Instagram is the ideal social network for brands. It's entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow brands on Instagram, too—the vast majority of users…

Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider doing a giveaway on social media. Grow Your Follow…

In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketin…

There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals, brands are not immune to negativity online, either. Whether it's warranted or unwarranted, people have an opinion and the internet makes it easy for the…

If you’ve spent any amount of time online, you probably know how frustrating it is to create a secure password. It can feel like nothing you enter will ever be good enough, except for a random string of letters and numbers that no one can possibly remember. And yet, strong passwords are a must if you do any business…

Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website, YouTube, and social media channels. But one of the ch…

You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end smartphone, there is no question about it. Your p…