A look at the Lubbock crew turning faith, craftsmanship, and West Texas common sense into lawns that last.
In Lubbock, the temperature can swing from 37 degrees at sunrise to the mid-80s by afternoon. Grass struggles in soil this dry, water bills climb past $500 a month for the homeowners trying hardest, and patches of brown are part of the landscape. That backdrop is exactly where LBK Turf Guys planted their flag.
“We’re in a desert, and it’s hard to grow grass,” said Landin Terry, Managing Partner of the Lubbock-based artificial turf company. “West Texas common sense and just a leap of faith. That’s how we got into the industry.”
Built for the way West Texas families actually live
LBK Turf Guys installs artificial turf across Lubbock and the surrounding region. Front yards, backyards, dedicated pet areas, putting greens, dog parks, indoor sports facilities, baseball fields, bocce courts, and large-scale commercial projects with general contractors. The crew runs two installation teams and splits work based on scope, not category, which keeps each install efficient from base material to final groom.
Residential work is still the heart of the operation. Last year, commercial gross revenue caught up because of the size of those jobs, the kind of multi-thousand-square-foot playgrounds and athletic surfaces that take a full week to install correctly. Either way, the customer mix is wide. “Turf is like ice cream,” Landin said. “You can get a sundae, you can get a cone, or any one of a plethora of options.”
A construction guy, a flooring guy, and a calling neither saw coming
Landin came up in new home residential construction. His managing partner came out of flooring. Two trades, two skill sets, one prompting that neither of them planned for. “The business was originally founded upon faith and brotherhood,” Landin said. His partner felt called to start LBK Turf Guys and brought the idea to Landin. After prayer and fasting, the answer was yes.
The early lessons came fast. Lubbock customers were ignorant about turf in those first years, and the team has watched the market mature into a season of intentional investment in the home. The owners were also mentored by Rick Beatonboe, a West Texas builder and co-founder of Beatonboe Homes, who taught Landin and his partner about the kingdom of God and how to lead a business from a posture of service. Rick passed away from pancreatic cancer about a year and a half ago. His fingerprints are still on the way LBK runs the shop.
What customers come back for
The standard at LBK Turf Guys reads like a list of values before it reads like a list of services. Communication. Quality. People. Execution. Timeliness. Effectiveness. Cleanliness. Landin sums it up in one word: servanthood.
The technical side matches the tone. The crew specs proper base material, virgin aggregate where the job calls for it, two-and-a-quarter-inch play pad on commercial playgrounds, and the systems to schedule an 8,000-square-foot install in under a week. They are a turf-only operation. No Christmas lights, no gutters, no pergolas, no irrigation, no landscape architecture. Just artificial grass installed the right way, plus a base material the team developed five years ago and now wholesales to other installers in the region.
“We don’t care if you get turf or not,” Landin said. “It’s fake grass. If you don’t, someone else will. But if you’re going to be making the investment into artificial grass, there’s a real reason why. We want to know you. We want to know your situation. And we’re going to steward that to the best of our ability.”
A Lubbock business at the grocery store, the ball field, and the gym
Ask Landin about the most rewarding part of the job and the answer is not the install. “Honestly, the fake grass is the last thing,” he said. “It’s actually the relationships built in our community. It’s the people we see and hug at the grocery store. It’s our customers we go and see at the football game and the baseball game. Their kids go to my partner’s kids’ school. They have gymnastics together. We’re in the same little league tournament together.”
That overlap is the way Lubbock works. Reputation travels through the bleachers, the church pews, and the cul-de-sac. “Everywhere you go, it’s like, man, I know those guys. They do a fantastic job. You’ve got to work with them because they’re good people first,” Landin said. “Turf is the vehicle God gave us. That’s the niche we’re in.”
Growing one open door at a time
Asked where the company will be in five or ten years, Landin laughed and pulled the timeline in close. “I look at my 12, not my 6. We’ve made a lot of bad decisions trying to project out five, ten years down the road.” The plan is steadier now. Walk through the door God opens, steward what is in front of the team, and stay obedient in the room they are already in.
In practical terms, that means continuing to serve Lubbock homeowners, growing the commercial book where the right projects come in, expanding the wholesale base material business with proper education for the installers buying it, and refreshing a website that has carried the brand for three years. “We’re not afraid to pivot,” Landin said. “One step at a time.”
The vision is already in motion. The way LBK Turf Guys shows up on a residential install in Lubbock looks the same as the way the team shows up on a commercial playground job. Same servanthood. Same standard. Same heart for West Texas.
Connect with LBK Turf Guys
Whether the project is a backyard putting green, a pet-friendly play area, or a full commercial playground build, LBK Turf Guys is ready to walk it with West Texas homeowners and businesses.
Website: https://lbkturfguys.com/
