Planning the perfect trip can be an overwhelming task, but for residents of Searcy, AR, RLX Travel Group makes it easy. Founded and run by Melissa Fail, RLX Travel Group is a trusted local business that combines personalized service with a passion for travel. Whether you’re looking for a family vacation, luxury getaway, or a custom travel experience, Melissa’s expertise ensures that you’re in good hands.
Melissa’s journey into the travel industry began in 2013, but it wasn’t a conventional start. After selling her home and most of her belongings, she and her husband bought a motorhome and traveled the country. “We wanted to live as close to free as we could,” she shared. Melissa’s travels took her to a variety of interesting places, from a pheasant hunting lodge in South Dakota to a salmon hatchery in Oregon. This life on the road is what first sparked her love for travel and inspired her to start RLX Travel Group.
“When I came back to Searcy after my travels, I wasn’t ready to stop. I knew I wanted to help others experience the world the way I had,” Melissa explains. After working briefly with another travel agency, she realized her passion for the business and decided to open her own agency, allowing her to focus on providing excellent service.
At RLX Travel Group, customer service is the priority. Melissa believes that one of the key differences between her and online booking platforms like Expedia or Kayak is her ability to step in when things go wrong. “Expedia doesn’t care if your flight gets canceled or if you need to make an emergency change. With RLX Travel, you’ve always got us in your back pocket.”
This personal touch is exactly what sets RLX Travel Group apart. From rescheduling flights for clients with medical emergencies to resolving issues with international travel, Melissa goes above and beyond to ensure her clients have the best possible experience. “We want to solve problems before you even know you have one,” she says, recalling a recent experience where a client needed to return home from France due to an injury. “We took care of everything—hotels, flights, and all he had to do was make one phone call.”
Melissa’s commitment to excellence doesn’t stop at customer service. She is the only travel agent in Searcy who is a verified travel advisor with the American Society of Travel Advisors (ASTA), a credential that reflects her dedication to providing top-tier service. “When someone has to pick between me, who’s invested in all the certifications, and someone who hasn’t, I’m going to get the call because I’ve put in the time,” she states confidently.
While luxury travel is a growing focus of RLX Travel Group, Melissa is quick to point out that “luxury” means different things to different people. “I have a trip right now for a family that’s $140,000, but I also handle vacations for $10,000 or less. It’s all about making sure the experience fits the client’s needs and expectations.” For some, luxury might mean chocolates on the pillow and towel animals, while for others, it’s a fully planned international adventure. Whatever the case, RLX Travel Group is equipped to handle it all.
Though RLX Travel Group serves clients nationwide, Melissa has a soft spot for her local community in Searcy. After years of travel, she returned to her roots, drawn to the friendly and tight-knit environment of the town. “I love introducing people from Searcy to the world,” she says. “I think you can find a lot of common good in people if you just get out there and explore. It doesn’t have to be a trip to Paris—maybe it’s just across the country, but it opens your mind.”
Looking ahead, Melissa hopes to expand RLX Travel Group’s reach, bringing more Arkansans into the world of travel. “So many people think Arkansans don’t travel much, but that’s not true. There’s a lot of interest, and I want to help people here experience more.”
Through every challenge, whether it’s navigating the complexities of booking luxury vacations or helping clients in crisis, Melissa’s heart for people shines through. “For me, it’s about finding common ground and making sure that my clients feel cared for, whether they’re on a small trip or a big one.”
For anyone looking to book their next adventure, Melissa Fail and RLX Travel Group stand ready to help. From Searcy to the world, Melissa brings a personal touch that ensures every trip is seamless, memorable, and stress-free. Follow them in their Instagram and Facebook to keep updated!
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Aug. 17th, 2024