When it comes to travel, most people dream of experiencing new cultures, tasting exotic foods, and exploring historical landmarks. For many, these dreams remain just that—dreams. But for those who have the privilege of traveling with Clay Beason, founder of TCB Tours, these dreams are transformed into unforgettable realities.
From Harding University to World Traveler
Clay Beason’s journey into the world of international travel didn’t start with a lifelong passion for exploring the globe. In fact, it began quite unexpectedly when he and his family were given the opportunity to teach at Harding University’s campus in Florence, Italy, in 2007. “Before that, I really didn’t have a large desire to go overseas,” Clay recalls. But this experience changed everything for him and his family.
This initial exposure to international living ignited a passion in Clay to not only see more of the world but to share these experiences with others. By 2011, Clay and his wife had developed an international program for athletes called Bison Athletes in Training, which allowed student-athletes to travel during the summers. Their love for travel deepened further when they spent four years directing Harding University’s program in Greece. Living in Greece from 2015 to 2018 gave them a deep appreciation for the culture and history of the region, and upon returning to the United States, Clay knew he wanted to continue sharing these experiences with others.
The Birth of TCB Tours
Upon returning to the U.S., Clay continued to work at Harding University, but the travel bug had bitten him hard. He started TCB Tours as a way to help others experience the world the way he had. What started as small trips for parents of some of his former Harding students has blossomed into a business that offers a variety of unique, personalized tours.
One of the standout features of TCB Tours is the level of personalization that Clay brings to each trip. Unlike many other tour companies that offer pre-packaged itineraries, Clay takes the time to create custom experiences for his clients. “We love showing people new places and learning about places ourselves in preparation,” he explains. This dedication to personalization is evident in every tour, from the small group sizes to the carefully planned itineraries that ensure travelers get the most out of their experience.
A Unique Approach to Travel
TCB Tours is not your typical travel agency. Clay’s approach is centered on creating intimate, meaningful travel experiences. He limits group sizes to ensure that each person receives personalized attention and that the group can be flexible in their plans. For instance, Clay often arranges trips for just 8 to 16 people, allowing the group to travel in smaller vans rather than large buses. This not only makes the trips more comfortable but also allows for those “happy surprises”—unexpected local events or hidden gems that a rigid itinerary might miss.
One of the most intriguing offerings from TCB Tours is the mystery tour. When Clay announced his first mystery tour on social media, the spots filled within an hour. “The people that have signed up for that don’t know where they’re going,” he says, clearly delighted by the idea. This concept appeals to the adventurous spirit, offering travelers the chance to trust in Clay’s expertise and enjoy the thrill of the unknown.
Memorable Moments and Personalized Touches
What truly sets TCB Tours apart are the personalized touches that Clay incorporates into each trip. One memorable example involves a woman who asked if the group could visit a small village in France where her great aunt had lived nearly a century ago. Clay went out of his way to make it happen, and the woman was able to take a photo in front of the very same train station her aunt had once stood by. “It’s those little personalized touches,” Clay reflects, “that make the experience unforgettable.”
Clay also emphasizes the importance of flexibility during the tours. By planning smaller group trips, he ensures that the itinerary can change to accommodate unexpected opportunities. Whether it’s a local festival or a scenic detour, Clay’s groups have the flexibility to stop and enjoy the moment. “There needs to be time for happy surprises,” he notes, highlighting the importance of spontaneity in travel.
Overcoming Challenges with a Positive Mindset
Traveling internationally isn’t without its challenges, but Clay approaches each obstacle with a positive attitude. Whether it’s dealing with language barriers, unexpected weather, or even train strikes, Clay sees these challenges as opportunities for unique experiences. He encourages his travelers to do the same. “If you can have this mentality of, ‘Hey, this frustration is actually an opportunity for a happy surprise,’ then you’re okay,” he advises.
Clay’s goal is to make travel accessible to everyone, including those who may face mobility challenges. He’s gone as far as pushing a traveler in a wheelchair through the cobblestone streets leading to the Vatican Museum, ensuring that everyone has the chance to experience the world, regardless of their physical limitations.
Looking Ahead: The Future of TCB Tours
As TCB Tours continues to grow, Clay is excited about the future. He’s not looking to expand the number of trips but to diversify the types of experiences he offers. His goal is to keep the tours affordable while maintaining the high level of personalization that has made TCB Tours so popular. “I’m not doing this to make a living,” Clay says, underscoring that his primary motivation is to share his love of travel with others.
Clay is also thinking about how to improve the business side of TCB Tours, including branding and enhancing the company’s online presence. While he acknowledges that the website could use some updates, his focus remains on providing value to his clients. “I want people to feel like they have really gotten a great deal and have had a life-changing experience,” he explains.
For those interested in joining a TCB Tour, the upcoming Greece trip, led by Clay and his colleague Dr. Todd Patten, promises to be an incredible experience. With limited spots available, it’s clear that these tours are in high demand.
If you’re looking to make your next trip one of many “trips of a lifetime,” consider TCB Tours—where every journey is crafted with care, passion, and a personal touch. www.TCBtours.com
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