Heads Up, Local Business Owners: Don’t Rely Too Much on Rented Space
This morning, Facebook suspended a lot of large, active groups without warning. Just gone. Whether they’ll come back or not is anyone’s guess. It’s a tough reminder that even the biggest platforms can disappear in a moment.
And it’s not just social media. Hosting providers go down. CRMs crash. Sites get hacked. Even WhirLocal, though we work hard to provide stable tools, ultimately sits on infrastructure we don’t fully control.
That’s why it’s more important than ever to protect what you do own.
Here are 3 smart steps to take today:
- Download and back up your contact lists: Export your email list, CRM data, and social contacts every month. Store them somewhere secure.
- Own your email list: Your email list is a direct line to your community. Nurture it. Grow it. Guard it.
- Diversify your communication channels: Don’t depend on just one platform. Use email, text, community events, and trusted local platforms like WhirLocal to stay connected.
Small steps like these can protect your business from big disruptions.
What’s one way you’re safeguarding your online presence right now? Share this post with your team and take action.